BBDO New York
Wed, 13 Jan 2021 15:10:06 GMT
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Unilever's Degree Deodorant ft. Kevin Durant Celebrates Happy Tears in 2021
BBDO New York and SMUGGLER's new campaign offers a firsthand look at the NBA star’s inspiring journey back to the court and how he stays motivated and encourages everyone to #KeepMoving
We already know that movement can help unlock transformative physical, emotional and social benefits that helps improve your overall wellbeing – but the pandemic has led to a decrease in movement across the world. As a brand committed to inspiring confidence in everyone to move more, Degree believes nothing should hold you back from breaking a sweat and enjoying the transformative benefits of movement.
Right in time for the new year, Degree's new campaign with Kevin Durant shares some much-needed inspiration to keep moving and start sweating. 'Tears of Joy' is a celebration of sweat – your body’s way of cheering you on and helping you push through barriers to keep going.
Over the last year, Kevin went through his own injury / recovery process under the public eye. With this in mind, 'Tears of Joy' follows the journey Kevin and so many everyday people also experience as they push through personal and societal barriers to keep moving and achieve their goals – because they know nothing worth achieving is gained by standing still. Together, Degree and Kevin Durant want to inspire everyone to shed tears of joy and #KeepMoving with confidence this year because Degree has your back.
Client
Client: Degree
Marketing Director: Lucy Attley
Senior Brand Manager: Chiara Grillo
Brand Manager: Makeda Kefale
Associate Brand Manager: Devon Hoffman
Unilever Senior Advertising Producer: Arlene Fernandez
Agency
Creative Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide and Chairman of BBDO North America: David Lubars
SVP, Senior Creative Director: Peter Alsante
Associate Creative Directors: Joe Russomano and Temnete Sebhatu
SVP, Executive Producer: Anthony Curti
Associate Producer: Reid Pierce
Senior Business Affairs Manager: Heather Weissman
Senior Music Producer: Julia Millison
Executive Music Producer: Melissa Chester
Head of Art Production: Erin Breen
EVP, Senior Director: Joshua Steinman
Account Manager: Christian Martinez
EVP, Group Planning Director: Yin Chung
Production
Production Company: SMUGGLER
Directors: rubberband
Executive Producers: Patrick Milling-Smith and Brian Carmody
Executive Producer: Sue Yeon Ahn
COO: Andrew Colón
Head of Production: Alex Hughes
Producer: Matt Day
Director of Photography: Patrick Golan
Production Designer: Miranda Lorenz
Stylist: Michelle Martini
Editorial
Editing House: Rock Paper Scissors
Editor: Mikkel Nielsen
Assistant Editor: Alex Liu
Producer: Lisa Barnable
Managing Director: Eve Kornblum
Flame artist: Eddie Reina
Flame Producer: Barbara Kontarovich
Music and Sound
Music House: Heard City
Audio Mixers: Keith Reynaud and Elizabeth McClanahan
EP: Sasha Awn, Jackie James
Producer: Andi Lewis
Managing Director: Gloria Pitagorsky
Colour
Colour: Company 3
Colourist: Stefan Sonnenfeld
Producer: Blake Rice
