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Unilever's Degree Deodorant ft. Kevin Durant Celebrates Happy Tears in 2021

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BBDO New York and SMUGGLER's new campaign offers a firsthand look at the NBA star’s inspiring journey back to the court and how he stays motivated and encourages everyone to #KeepMoving

Unilever's Degree Deodorant ft. Kevin Durant Celebrates Happy Tears in 2021
We already know that movement can help unlock transformative physical, emotional and social benefits that helps improve your overall wellbeing – but the pandemic has led to a decrease in movement across the world. As a brand committed to inspiring confidence in everyone to move more, Degree believes nothing should hold you back from breaking a sweat and enjoying the transformative benefits of movement.

Right in time for the new year, Degree's new campaign with Kevin Durant shares some much-needed inspiration to keep moving and start sweating. 'Tears of Joy' is a celebration of sweat – your body’s way of cheering you on and helping you push through barriers to keep going.

Over the last year, Kevin went through his own injury / recovery process under the public eye. With this in mind, 'Tears of Joy' follows the journey Kevin and so many everyday people also experience as they push through personal and societal barriers to keep moving and achieve their goals – because they know nothing worth achieving is gained by standing still. Together, Degree and Kevin Durant want to inspire everyone to shed tears of joy and #KeepMoving with confidence this year because Degree has your back.

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Client: Degree

Marketing Director: Lucy Attley

Senior Brand Manager: Chiara Grillo

Brand Manager: Makeda Kefale

Associate Brand Manager: Devon Hoffman

Unilever Senior Advertising Producer: Arlene Fernandez


Creative Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide and Chairman of BBDO North America: David Lubars

SVP, Senior Creative Director: Peter Alsante

Associate Creative Directors: Joe Russomano and Temnete Sebhatu

SVP, Executive Producer: Anthony Curti

Associate Producer: Reid Pierce

Senior Business Affairs Manager: Heather Weissman

Senior Music Producer: Julia Millison

Executive Music Producer: Melissa Chester

Head of Art Production: Erin Breen

EVP, Senior Director: Joshua Steinman

Account Manager: Christian Martinez

EVP, Group Planning Director: Yin Chung


Production Company: SMUGGLER

Directors: rubberband

Executive Producers: Patrick Milling-Smith and Brian Carmody

Executive Producer: Sue Yeon Ahn

COO: Andrew Colón

Head of Production: Alex Hughes

Producer: Matt Day

Director of Photography: Patrick Golan

Production Designer: Miranda Lorenz

Stylist: Michelle Martini


Editing House: Rock Paper Scissors

Editor: Mikkel Nielsen

Assistant Editor: Alex Liu

Producer: Lisa Barnable

Managing Director: Eve Kornblum

Flame artist: Eddie Reina

Flame Producer: Barbara Kontarovich

Music and Sound

Music House: Heard City

Audio Mixers: Keith Reynaud and Elizabeth McClanahan

EP: Sasha Awn, Jackie James

Producer: Andi Lewis

Managing Director: Gloria Pitagorsky


Colour: Company 3

Colourist: Stefan Sonnenfeld

Producer: Blake Rice

BBDO New York, Wed, 13 Jan 2021 15:10:06 GMT