Fri, 02 Sep 2016 13:37:10 GMT
Unilever is launching a new campaign that brings together the collective power of consumers and brands to show people in how the everyday brands they love can help to make the world a better place.
With consumers around the world increasingly aware about sustainability, Unilever are celebrating that a Bright Future has already begun in a TV and digital campaign that shows people that Unilever is a global force for good, and through their everyday choices they can make a positive impact on the world.
The film ‘So Long Old World' will show how Unilever is already building a brighter future through its brands:
Commenting, Chief Marketing and Communications Officer, Keith Weed said: “People increasingly care about how the decisions they make affect the world we live in. Our Bright Future campaign shows people that when they buy our products they’re not just purchasing a bar of soap, they’re enabling children to live past the age of five by helping to teach handwashing; and they’re helping children access education.
“Brands with a purpose are at the heart of Unilever and we believe that the small choices we all make every day can make a big difference to the world we live in.”
The global campaign was created by Olilvy & Mather, and DAVID the agency & will run in four markets: UK, Brazil, South Africa, and Indonesia on TV, instore and online.
Composer: Daniel Hart
Music Supervision: Big Sync Music
Song: Ruth & Sylvie
Art Director: Iuri Martinez
Creative Director: Aaron Goldring
Project Manager: Audrey Pirot
Director: Nico Perez Veiga
Executive Producer: Gaby Carcova
Production Company: PRIMO
Line Producer: Mercedes Guereño
Account Executive: Belen Rodriguez
Business Affairs: Barbara Karalis
Creative Agency: DAVID / OGILVY & MATHER
Executive Creative Directors: Joaquin Cubria, Ignacio Ferioli
Executive Producer: Brenda Morrison Fell
Managing Partner: Eva Rausch
Senior Planner: George Roberts
Creatives: Arthur Amorim Monteiro; Daniel Arango Lopez