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Unilever ‘Project Sunlight’ for Sustainable Living

The Sustainability Channel 0 Add to collection

Ogilvy London & DAVID campaign aims to motivate millions

Unilever ‘Project Sunlight’ for Sustainable Living

Unilever, Ogilvy & Mather and DAVID have teamed up to launch Unilever Project Sunlight, a new initiative to motivate millions of people to adopt more sustainable lifestyles. 


Project Sunlight, which launches today, on Universal Children’s Day, in Brazil, India, Indonesia, the UK and the US, aims to make sustainable living desirable and achievable by inspiring people, and in particular parents, to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations.


Ogilvy & Mather Chairman and CEO Miles Young, explains: “Unilever asked us to find a new
way to talk about sustainability that would make the benefits real for ordinary people. Project Sunlight is founded on the principle that even small actions can make a big difference and that together, we can create a brighter future.  We are honored to be a part of such a positive and significant movement for the good of our client and our communities.”


The project draws on the legacy of Unilever’s founder Lord Leverhulme, who believed that he could change the world with a brand of soap he called Sunlight.

 
Project Sunlight will launch with a four-minute film created by DAVID Latin America and Ogilvy & Mather London at dawn on November 20th in Indonesia and then follow the sun to India, the UK, Brazil and the US. The film can be watched below and additional information can be found at an online hub – www.projectsunlight.com – which brings together the social mission stories of Unilever’s brands across the world, and invites consumers to get involved in doing small things that help their own families, others around the world and the planet.

 

 

To mark the launch of Project Sunlight on Universal Children’s Day, Unilever will be helping 2 million children through its ongoing partnerships, providing school meals through the World Food Programme; supporting Save the Children to provide clean, safe drinking water; and improved hygiene through UNICEF. 


Credits


Title:  “Why Bring A Child into This World?”
Agency: DAVID / OGILVY & MATHER 
Client: Unilever Brand Global 
ECDs: Joaquin Cubria, Ignacio Ferioli.
CDs: Matias Lafalla, Ramiro Gamallo.
Account lead: Jessica Davey
Head of production: Veronica Beach
Account team: Justina Lioy Lupis, Lucila Mengide, Carl Joseph Juresic, James Royce, Dane Hamer
Producers: Alejandro Falduti, Joaquin Guiraldes
Planning: Tom Donovan, Nazia Du Bois, Jodi Shelley
Production house: Moxie Pictures
Director: Errol Morris
Executive Producer: Robert Fernandez, Dawn Laren
Producer: Julie Bilson Ahlberg
Director of Photography: Robert Chappel
Production Designer: Steve Hardie
Production Supervisor: Dina Marie Piscatelli, Charlie Henderson 
Mumbai Production: Firecracker Films
Executive Producer: Meeta Khann


POST PRODUCTION
Final Cut Editorial
Editor: JD Smyth
Senior Assistant Editor: Peter O'Donovan
Assistant Editor: Leila Gaabi 
Executive Producer NY: Lauren Bleiweiss
Executive Producer London: Michelle Corney
Producer: Beth Fitzpatrick
 

The Mill
Colourist: Fergus McCall
Colour Assist: Lewis Crossfield
2D Artist: John Thornton
Producer: Luis Martin

 
Wave Studio
Sound Designer: Jack Sedgwick
Producer: Rebecca Boswell

 
Music
Where is My Mind
Written by Frank Black 
Courtesy of Universal Music Publishing
Performed by Danny Schogger 

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Genres: Storytelling

Categories: Environment, Corporate, Social and PSAs

lbbonline.com, Thu, 21 Nov 2013 09:53:02 GMT