Unilever Names Magnum a €1Billion Brand

Unilever global CEO Paul Polman has announced that the Magnum ice cream brand has become a Billion Euro Brand saying ‘Magnum is one of the greatest success stories in the history of consumer goods’. Lowe and Partners is the global advertising agency for the brand and creators of the ‘For Pleasure Seekers’ brand strategy. The agency launched the Magnum brand across Europe back in the 1980’s and most recently they partnered Unilever in the US launch of the brand which has been highly successful. The campaigns are created by LOLA, Lowe’s Madrid agency.

Tony Wright, chairman of Lowe and Partners, said: “Congratulations to all at Unilever. This sort of achievement takes a small army of dedicated, passionate people and we are proud to play our part around the world. I am personally very proud of LOLA, our Madrid agency, who lead the work we do in over 20 countries.”

Lowe has also created award winning breakthrough digital work for Magnum, via Lowe Brindfors Stockholm, as well as the hugely successful Magnum Gold campaign.