Unilever-Backed uFlexReward Appoints Keel London

uFlexReward, the HR-tech startup backed by Unilever, has appointed brand and content agency Keel London to help advise on B2B communications targeting multi-national corporations.

uFlexReward aims to transform global practice in employee reward, which is being reinvented as workforces evolve. Leena Nair, CHRO at Unilever, has endorsed the solution, and is working closely with the uFlexReward team to encourage more global organisations to implement UFlexReward.

Their mission is two-fold: offer flexibility to employees by personalising reward to their individual life needs; and provide employers with insight and clarity through digitisation and consolidation of all reward into a single, real-time, integrated global environment.

The project will see Keel help uFlexReward bring its uFlexReward Gender Pay Gap Reporting (GPGR) product uFlexReward Lite, to market, which lets businesses quickly evidence their pay gaps in time for compliance deadlines in April. 

Keel London CEO Keith Crook said: “It’s exciting to be the agency of record for uFlexReward as they launch. It’s an innovative and industry redefining platform which could completely transform the pay landscape.”

Leigh Bornstein of uFlexReward, said: “We made the decision to work with Keel because the team is exceptional at turning around high-quality content, even within short timelines. Their dedication to high standards of design, content creation, and communication enabled us to get to market quickly.”