Wed, 11 Nov 2020 14:09:06 GMT
UniLED has appointed Sam Holland, as business development manager of UniLIVE, its integrated ad-technology platform. UniLIVE provides agencies and advertisers with campaign-specific, real-time, play-out accountability and provides transparency in the digital out of home market through the independent verification of campaigns.
Sam will work with Arran Javed, chief revenue officer of UniLIVE, who joined the company from Mediacom in June to oversee commercial operations. Sam’s remit will be to help build on the success of the UniLIVE adoption in the UK and to introduce the technology platform to the global market.
Sam joins from ECN (Executive Channel Network), the digital workplace media network and has previously held roles at Outdoor Plus and Verifone Media.
Sam Holland said: “I’m excited to be joining UniLED in such a period of growth, the company has huge ambitions and the UniLiVE platform is truly market-leading.
As we progress through these challenging times, marketing budgets are being scrutinised more than ever and advertisers want the confidence that their campaigns are running as they should be. This combined with monitoring campaign performance, means UniLIVE offers clients total transparency in their digital out-of-home campaigns, something that I believe is vital in continuing the transformation of digital out-of-home".
Arran Javed, CRO UniLIVE said: “Sam is a key hire for us, his experience in the out-of-home industry, along with his passion for the UniLIVE platform, makes me confident that he will play a major part in helping us realise our growth ambitions, as well as our vision of enabling clients to harness technology to drive delivery, utilise data and understand the performance of their campaigns”.