Tue, 02 Feb 2021 16:44:14 GMT
UniLED has appointed Dan Brink as head of data of UniLIVE, its independent verification ad-technology platform.
Dan will be responsible for client requirements and the data on the digital-out-of-home verification platform, as well as the facilitation of the international expansion of the business.
Dan was previously business director at Kinetic, the leading global out-of-home agency, where he was responsible for one of the largest planning teams in the agency.
Dan is well known within the out-of-home industry and brings with him over 20 years’ experience in the sector.
Dan Brink said: “UniLiVE’s ambition to become the standard platform for verification and reporting in DOOH is an area that has interested me for many years as a representative on the UK’s OOH Industry Standards Committee. This role will allow me to focus on this vitally important area of the burgeoning DOOH market and help ensure that clients evolving needs are both met and exceeded.”
David Shamash, COO UniLED said: “As we continue to develop our UniLIVE product and launch this globally, understanding the key data required by clients is imperative. We’re delighted Dan has joined the team, he brings all the skills required to do this, plus an extensive background in the out-of-home sector, both of which will be invaluable as we continue to expand”.
UniLED’s proprietary tech platform, UniLIVE, is the ad-server for DOOH. An integrated ad-technology platform that allows agencies and advertisers to, more effectively, manage their Digital-Out-Of-Home (DOOH) campaigns.