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UNiDAYS x Missguided Fashion Designer Search Winner Announced



First in a series of creative brand collaborations for the Gen Z platform

UNiDAYS x Missguided Fashion Designer Search Winner Announced

Katie Macpherson, a student from Manchester, has won a dream break into the fashion industry after entering a UNiDAYS competition to win having a dress design made and sold by Missguided. To celebrate London Fashion Week, UNiDAYS, the world’s biggest student benefits platform with 17M members worldwide, joined forces with top global fashion retailer Missguided, to offer a budding student designer the opportunity to produce and sell their winning idea. The successful entry was selected by a panel of Missguided’s top designers from over 2,000 entries. Katie had a one-to-one coaching and mentoring session with a judge to develop her idea and the design was then created and produced. The stylish dress will now go on sale priced at £24 as a limited edition on the fashion platform this week. Katie will receive an 8% share of the net profits, a £1000 Missguided voucher and a UNiDAYS cash grant of £1000.  

Katie, a student from Manchester Metropolitan university, created the design that captured the judges imagination. She said about the experience: “I am so excited to have won the UNiDAYS Missguided competition, working with their designers to have my dress made has been an incredible experience. I’ve always been inspired by fashion and art, I think looking at runway images and collections is always important when designing, and I like contemporary styles and like to incorporate this into my work. I'm hoping we can work together on a capsule collection in the near future.”

“Missguided love creative collaborations and we were thrilled to partner with UNiDAYS to offer this chance to the UK’s student population. London Fashion Week is the jewel of the industry crown and it felt the perfect moment to offer this chance to experience the fashion world first hand,” said Zahiah Alawneh, head of design, Missguided.

“We are so proud of Katie.  Breaking into the fashion industry is incredibly daunting, even in the best of times. UNiDAYS pledge to work with all our partners to facilitate opportunities for our student members wherever we can. This is the start of a program of fashion collaborations to offer what could be career defining networking moments for our undiscovered talent,” said Viviane Paxinos, GM UNiDAYS.

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UNiDAYS, Tue, 06 Jul 2021 08:19:00 GMT