Thu, 01 Jul 2021 15:48:00 GMT
LOOKFANTASTIC, Europe’s number one premium beauty retailer, tasked UNiDAYS with supporting their ambitious growth goals for the vital student demographic. The approach moved away from the tried and tested methods of universal discounts, to focus on offering students more strategic added-value on specific key product ranges of their choosing. Using member polls and blog and video interaction data, students determined the campaign creative and the brand led discounts.
The campaign won best Fashion, Health and Beauty Campaign in the 2021 Performance Marketing Awards, which showcases the industry’s most innovative and ground-breaking campaigns, companies and individuals in the performance marketing world. The campaign was underpinned by AWIN's tracking solution which recorded the performance of all campaign KPIs in real time.
“The PMAs are the barometer of true success for the marketing industry, they champion companies and campaigns that are innovative, creative but most crucially - effective. With 17M verified students globally in 114 markets, UNiDAYS put LOOKFANTASTIC into the hearts and minds of tomorrow’s professionals. We delivered engagement, built affinity and maximised sales. UNiDAYS is the student strategy for over 800 big brands worldwide. We call on any marketers needing to redouble their Gen Z engagement and sales to get in touch,” says Viviane Paxinos, global GM UNiDAYS
Sam Leach, head of performance UK, LOOKFANTASIC, says: “The student demographic is a key customer group for us here at LOOKFANTASTIC with several projects directly aimed at improving the student experience on-site and building out the positive brand perception and brand appeal that LOOKFANTASTIC have with this customer group. The UNiDAYS Freshers campaign played a huge role in our overall approach to student shoppers in 2020, allowing us to target this key demographic with relevant offers and supporting these students in getting ready for a very different start to their Uni experience. We will continue to build on this partnership for all future campaigns aimed at our student demographic.”
Marthe Berlin, global head of affiliates and partnerships, THG (parent group): “The strategic partnership that we entered with UNiDAYS for the 2020 Fresher’s campaign is a great example of the success we can achieve with our top publisher partners when we work together closely and are fully transparent and aligned on all metrics and KPIs. The team at UNiDAYS worked seamlessly with our wider THG teams to achieve the goals we set out to achieve and the partnership delivered far beyond the initial set of KPIs that we had agreed on, bringing in valuable customers that return to shop with LOOKFANTASTIC repeatedly.”view more - Awards and EventsUNiDAYS, Thu, 01 Jul 2021 15:48:00 GMT