Thu, 15 Jul 2021 08:57:52 GMT
UNiDAYS, the free destination student affinity-platform with 17M members worldwide and over 800 big brands, has launched GRADLiFE, a proposition exclusively for graduates that not only offers bespoke benefits and deals, but learning, employability and career opportunities too.
Since its launch ten years ago, UNiDAYS has become synonymous with student life. The platform allows brands in 114 countries a rare and valued chance to take their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and maximising sales.
Using UNiDAYS proprietary identity technology, secure brand-safe environment and marketing solutions, the app supports, enables and inspires Gen Z, and now graduates, to discover and connect with brands and services beyond their immediate radar. UNiDAYS members have spent more than $5bn through the network since 2018. Gen Z alone have an annual estimated global spend power of $200 billion, and if including their parental influence, an indirect spend of $3 trillion (Bloomberg). But the world of higher education is changing rapidly, and with it, student’s expectations of the future.
“With over 80% of students worried about their job prospects, and employers reducing their graduate intake, many are looking for support and skills-based alternatives to improve their employability. UNiDAYS is perfectly placed not only to meet the wants and needs of the typical 18-21 year old university student, but as they take their first steps into the daunting world of young adulthood, to offer them tailored opportunities to ease the harsh reality of a hugely challenging life transition.” Josh Rathour, CEO UNiDAYS
“GRADLiFE is the natural extension of UNiDAYS, not only offering bespoke deals, but ways for grads to earn and learn to enhance their prospects. Graduates, used to using UNiDAYS on a daily basis for three years or more, will appreciate an additional layer of offers and opportunities from a range of brands that can talk to their burgeoning young professional status.” Alex Gallagher, CSO UNiDAYS
Changes in education are leading to new audiences emerging as students and young people acclimatise to online and real-world hybrid learning. Recent graduates are facing the toughest job market in history, basic work experience, networking opportunities and job skill insight are in short supply. With a third of employers reducing their university entry-intake, graduates will become Lifelong Learners and Evergreen Upskillers, continuously adding new skills to succeed.
GRADLiFE has launched in the UK, Ireland, Germany, France and Australia, with the US launching later this year, and already has 3.3 million members. The expectation is that GRADLiFE will have over 10 million members worldwide by the end of 2022.
“We call on all brands wanting to meaningfully and authentically engage with students and graduates to get in touch.” Viviane Paxinos, global GM UNiDAYS