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Unicorns & Instagram: 14 Hands Invites You to “Chillhang”

Creative 135 Add to collection

Agency Copacino + Fujikado and production company The New Blank Create colourful campaign for broadcast and social

Unicorns & Instagram: 14 Hands Invites You to “Chillhang”

The unbridled spirit of Washington winery 14 Hands comes alive in a new campaign created by full-service production company The New Blank for agency Copacino + Fujikado. 14 Hands’ origin is rooted in a love of horses and, as the preferred wine of the Kentucky Derby, festiveness is in it’s core. So even if you live in Denver, you can transform any get-together into an animated celebration - fascinators and unicorn masks encouraged.

Working closely with agency Copacino + Fujikado, The New Blank created the confab-to-celebration in “Chillhang” using a blend of live action comedic performance and motion graphics designed to stand out in a crowded content landscape. Connecting with audiences on broadcast and social platforms was integral to the creative concept and production approach, with over 20 deliverables in a variety of formats produced in just over two weeks. 



14 Hands takes winemaking seriously - from cultivating to production, with an eye to sustainable practices. But when it comes to making an impression and enjoying wine, preciousness and pretensions are banished. From portable (and on point) wine cans, to Pinot Grigio that pairs well with music, and a smooth red blend named Hot To Trot, 14 Hands fits any mood and moment.

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Client

Advertiser: 14 Hands Winery

Brand: 14 Hands

Sound

Sound Company: Hearby Sound

Sound Design & Mix: John Buroker

Animation

Animation Company: The New Blank

Director: Bobby Hougham

Producer: Steiner Kierce

Executive Producer: Sevrin Daniels

Animators: Eric Edwards, Lena Lee, Ben Strickland, Jethro Paler

Illustration: Eric Edwards, Lena Lee

Creative Agency

Creative Agency: Copacino + Fujikado

Copywriter: Caroline Henry

Executive Creative Director: Mike Hayward

Associate Creative Director: Nicole Koestel

Social Content Director: Sam Stuesser

Head of Production: Kelly Green

Project Manager: Kirsten Speller

Production Company

Production Company: The New Blank

Executive Producer: Sevrin Daniels

Director: Bobby Hougham

DOP: John Jeffcoat

Producer: Steiner Kierce

Creative Director: Eric Edwards

Executive Creative Director: Bobby Hougham

Offline

Edit Company: Copacino + Fujikado

Editor: Bryan Alter

Genres: Animation, Music & Sound Design, Visual VFX

Categories: Wines, Alcoholic Beverages

The New Blank, Mon, 06 May 2019 17:16:31 GMT