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UNICEF Turns Motorbikes into Trash Bins in Fight against Vietnam's Litter

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The Motobin Movement from Happiness Saigon uses Ho Chi Minh City’s myriad of motorbikes to help reduce litter in the country's largest city

UNICEF Turns Motorbikes into Trash Bins in Fight against Vietnam's Litter
Making use of motorbikes, a type of vehicle which can be found everywhere in bustling Ho Chi Minh City, UNICEF has partnered with Happiness Saigon to launch the Motobin Movement to raise awareness on the increasing problem of litter getting people directly involved in the solution.

The goal of the recently launched initiative is to place more trash bins on every street across a city of eight million people that generates nearly 9,000 tons of waste each day according to the Vietnam Environment Administration.

The concept is simple: UNICEF Vietnam provides inexpensive, biodegradable bags that people can insert into the existing bins on their motorbikes, to be used by themselves and others to deposit their trash. Once the bag is full, it can then be properly disposed of at a number of geo-mapped public trash collection bins located around the city. The initiative provides an easy way for people in HCMC to take matters into their own hands while taking litter off the streets.

"It’s time for a change,” said Rana Flowers, UNICEF representative in Vietnam. “Rubbish on the streets or dumped into our rivers is not just undermining the beauty of Vietnam but it also leads to diseases and delayed development for our children. We need more bins, we need separate bins for plastics and we need to all – each of us – stop dumping litter on the streets and in rivers. We must create the green, clean, and safe Vietnam that our children deserve.”

Nichi Fellizi Gatdula, Happiness Saigon senior creative, said that the initiative is a unique way to fight an important problem. “We've seen countless littering campaigns without any change, so we know that a pure awareness campaign won't do,” said Nichi. “We created the motobin movement not only as a way to educate but also a tool to make everyone part of the solution.”

The program has successfully launched at a number of universities across Ho Chi Minh City, with multiple orders of bags having been distributed. It has especially received an enthusiastic response from young adults who want to do their part to keep their country beautiful for the generations that follow. Local restaurants are also picking up the Motobin to distribute at their shops for takeaway orders, with plans to bring on board partnerships to scale the initiative in the future.

While only a temporary solution to the problem, the Motobin are also intended to raise awareness while at the same time getting people in the habit of being conscious of their litter and the importance of disposing of it properly. With the end goal of providing a better environment for our children.

Until more permanent bins are installed, the Motobin movement needs partners and sponsors from the local business community. If you’d like to become a partner for the movement, click here to learn more and become a sponsor for a cleaner Vietnam.

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Client: UNICEF


Agency: Happiness Saigon

Executive Creative Management/CEO: Alan Cerutti

Executive Creative Director: Gregory Titeca

Senior Concept Provider: Neena Fellizi Gatdula

Concept Provider: Nicholas Stillittano

Strategic Brand Planner: Linh Le

Copywriter: Nghia Tran

Account Executive: Trinh Nguyen

Categories: Awareness, Corporate, Social and PSAs

Happiness Saigon, Thu, 10 Dec 2020 12:27:54 GMT