Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

UNICEF Australia and BMF Turn World Children’s Day Into #WorldChildrensSay

Creative 96 Add to collection

National conversation about issues children face shared for World Children’s Day

UNICEF Australia and BMF Turn World Children’s Day Into #WorldChildrensSay

To celebrate World Children’s Day, UNICEF Australia has partnered with creative agency BMF to launch an initiative that gives children a say on how they’d change the world for the better.

Introducing #WorldChildrensSay.

The social media campaign aims to give kids a voice on the issues that will affect their future and to do so, UNICEF invites children and young people (with a helping hand from the grown-ups in their lives) to post their ideas on social media with the hashtag #WorldChildrensSay.

The campaign has already garnered support from influencers of the likes of Todd Sampson and his daughters Coco and Jet and Adam Liaw and his kids Anna and Christopher, as well as Qantas and the Melbourne Rebels.

Says Luke Martin, group creative director, BMF: “Whatever issues children are passionate about, from equality to the environment to education, World Children’s Day is the time to hear their voices. That’s why we’d love for everyone to get involved, because the only thing more important than a day when we celebrate children, is a day when we actually listen to them.”

How to get involved:
1. Ask your child to write, draw or film their idea to change the world (what they say might surprise you)
2. Upload their post to social media with #WorldChildrensSay and tag @unicefaustralia
3. Share it, make your post public, and tag your friends to spread the message


UNICEF Australia turns World Children’s Day into #WorldChildrensSay in new initiative via BMF
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Creative Agency: BMF

Executive Creative Director: Alex Derwin

Group Creative Director: Luke Martin

Art Directors: Anthony Todorovitch and Leila Cranswick

Copywriters: Stephanie Allen and David Roberts

Design Director: Marcus Key

Executive Planning Director: Christina Aventi

Head of Effectiveness & Data Strategy: Jennifer Rhodes

Group Planning Director: Thomasine Burnap

Managing Director: Stephen McArdle

Group Account Director: Liz Ainslie

Senior Account Manager: Victoria Venardos

Agency Producer: Brooke Mathers

Collaborator: Buck

Executive Producer (Buck): Erica Ford

Producer (Buck): Jordan Howes

Buck Creative Director (Buck): Gareth O’Brien

Music & Sound Production: Rumble Studios

Genres: Animatics

Categories: Associations, Corporate, Social and PSAs

BMF, Wed, 20 Nov 2019 08:53:05 GMT