Unfold Welcomes Todd Waldman and Kristal Bailey

Unfold, a digital creative agency for top brands and some of the largest entertainment companies in the world, has announced the hiring of Todd Waldman as lead copywriter, and Kristal Bailey as executive director of social.

Todd will report to Brett Bimson, creative director. Kristal will report to Jason Benickes, EVP of UNFOLD.

Toddis an accomplished TV writer, copywriter, and producer, most recently for Warner Bros. Entertainment. He's worked as a copywriter and content strategist for Funny or Die, POPSUGAR, and Tinder. He's also written on ABC's “Happy Endings,” MTV's “Awkward,” and Bo Burnham’s “Zach Stone is Gonna Be Famous.” He was head writer for TruTV’s “You Can Do Better,” and was a writer and co-producer of “Manhattan Love Story” for ABC. Waldman has held executive creative positions at Snap, Facebook and Turner. He began his entertainment writing career for Norman Lear and ACT III Productions.

Kristal joined from Home Brew, a digital design agency in Burbank, Calif., where she was executive director of social media. She joined that agency seven years ago and was promoted to positions of increasing responsibility. 

At Unfold, Kristal's top priorities will be bolstering client relations, particularly on the Hulu, Starz, and MGM accounts, as well as streamlining and structuring the social team's workflow to deliver on top-notch social campaigns for clients across the board.

“Their experience in the entertainment space speaks for itself, and they’ll both be an asset on our client businesses, which are all blue-chip brand and entertainment properties,” said Brick Rucker, co-founder & executive creative director at Unfold.

Unfold’s client roster includes ABC, Disney, Focus Features, FX, HBO Max, Hulu, Red Bull, Sega, and Showtime, among other.

Unfold is a proud co-conspirator within the Conspiracy Theory network.