Unexpected Intros: María Constanza Santacruz Gaitán
At DDB, we have a simple belief. That Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity.
And in order to create awesome works, you need awesome people. Because you can’t make the unexpected if you only work with the usual suspects. In this Unexpected Intros series, we take a peek behind the curtain at some of the diverse thinkers that make up our network and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it.
1. Name: María Constanza Santacruz Gaitán
Title: Associate creative director
Office: DDB Colombia
2. Introduce yourself in three emojis.
✍️❤️✈️
3. What was your very first job?
My first job was at the age of 16, as a waitress at a local BBQ restaurant.
4. How did you wind up in advertising?
I love writing and believe words have the power to connect with people. That's why I chose this career in advertising and focused on copywriting.
I've found an exciting challenge every day in my career. I have learned to be patient and understand that this is not a sprint but one of perseverance and a lot of discipline, and, above all, teamwork.
5. A piece of creative that inspires you?
• The Last Photo
• A Second of Hapinness
• #TurnYourBack"
6. What are you currently reading, watching, and listening to?
I’m reading "Women Who Run with Wolves" by Clarissa Pinkola.
I'm watching Black Mirror and I usually listen music, especially rock, and a podcast of sci-fi stories. I recommend 'Caso 63' and listening the writer Hernán Casciari on Spotify. I really like 'Messi is a dog', the 'Moon for 20 dollars' and '125 stories'.
7. What’s a goal/hope/dream of yours?
I dream to be a creative director who inspires the new generations of creatives. I never want to stop feeling passion for my profession, because writing changed my life.
