Unexpected Intros: Jorge López

At DDB, we have a simple belief. That Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. 

And in order to create awesome works, you need awesome people. Because you can’t make the unexpected if you only work with the usual suspects. In this Unexpected Intros series, we take a peek behind the curtain at some of the diverse thinkers that make up our network and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. 

1. Name, Title, Office

Jorge López, ACD, DDB Latina Puerto Rico

2. Introduce yourself in three emojis. 

Jorge>🫃🏼🏝🍖

3. What was your very first job? 

Jorge> I worked in a small market called Mclearies near de beach as a cashier.

4. How did you wind up in advertising? 

Jorge> In high school I studied in an art school called Central de Artes Visuales where they had a class called advertising design. That’s where my interest grew for the advertising, later I got a major in advertising and graphic design and further cemented my passion for this industry and for design in general.

5. Piece of creative that inspires you? 

Jorge> 'Dumb ways to die', Metro train. A fun and emphatic message to warn people about the risks of not following the rules at the metro.

6. What are you currently reading, watching, and listening to? 

Jorge> I’m watching the Sopranos for the first time, also listening to a little bit of everything, from Frank Sinatra to Frank Ocean.

7. What’s a goal/hope/dream of yours?

Jorge> I hope to someday create a campaign as fun and powerful as 'Dumb ways to die'. Winning a Lion would also be amazing.