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Underdog Wins All-round Creative Duties for T. Bhimjyani Realty


Partnership will kick off advertising for Neelkanth Woods, a flagship luxury project in Thane

Underdog Wins All-round Creative Duties for T. Bhimjyani Realty

Underdog has won the all-round creative duties for T. Bhimjyani Realty. T Bhimjyani Realty, earlier part of Neelkanth Group, has been in the business for over 40 years and has successfully executed over 550 residential & commercial buildings. After parting with the Neelkanth Group, Mr. Tulsi Bhimjyani along with his family commenced the rebranding exercise and launched a new identity under the umbrella of T Bhimjyani Group.

The association with Underdog will initiate with the communication for Neelkanth Woods, a flagship luxury project in Thane. Underdog will also work on all the upcoming projects of the company. This account was bagged by the agency after a tough multi-agency faceoff that included some of the leading ad agencies.

For Vistasp Hodiwala and Vikram Gaikwad, the co-founders of Underdog, this news has been a particular pleasing affair coming in the wake of the agency’s first anniversary early last month.

Naresh Parmar, Head - Marketing, T Bhimjyani Realty, confirms the development and adds: “We are happy to have Underdog on board; the team came-up with interesting & engaging ideas in this cluttered category. At T Bhimjyani Realty, as a company and a brand we are very clear about the direction we intend to take. We have been in the business for over 40 years, and we are here for the long run. 

"We believe great brands are built over a period of time: with great products, services, transparency and an intense consumer engagement. We have a vision of creating an iconic brand in the category and I am sure, Underdog will play a key role going forward.” 

Vikram, one of the partners adds: "This win, coming in the wake of Underdog’s first anniversary, has been a truly sweet, hard-fought affair for us and what makes it most heartening is the evolved nature of engagement the client seeks from the agency at all levels, be it in terms of vision, channel partner initiatives or communication needs. When you have someone who is so proactive and instep with the challenges of this tough category, the partnership becomes even more treasured and interesting."

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