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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Uncover the Many Lives of a Gamer in PlayStation Plus's Intriguing Spot

23/06/2022
Advertising Agency
London, UK
285
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Directed by Henry Hobson, the adam&eveDDB film follows an unsuspecting man and the iconic objects he picked up on his adventures

Sony Interactive Entertainment has debuted its latest spot from adam&eveDDB, devoted to PlayStation Plus and acts as a metaphor for the journey that PlayStation can provide everyone.

This new film takes the viewer into a mystifying and intriguing world, showcasing all the lives that a gamer can live. It tells the story of Mr. Malcolm, an older gentleman who at first glance is any normal, unassuming man you see in the street. But, as we follow him through the city and back to his home, we start to realise the many different lives he has lived. We travel through Mr. Malcolm’s house, down into his secret basement, full of incredible objects collected from his many adventures – The BB pod from Death Stranding and Bloodborne’s Saw Cleaver, a Watcher from the world of Horizon, Jin Sakai’s mask from Ghost of Tsushima – all drawing viewers deeper into the mystery of who this man is.

This fascinating new film plays host to the perfect PlayStation hero — proof that anyone can experience the wonder of PlayStation, satisfying their thirst for adventure, exploration, and thrill. PlayStation asks audiences: Why be one thing, when you can be anything?

This new spot for PlayStation Plus, the latest with its creative agency, adam&eveDDB, is now live.

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