Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Uncommon's Latest Radio Ads for ITV Tempt Listeners with Drama

Creative 583 Add to collection

New spots feature 'The Patriarch', 'The Siren' and 'The Villain'

Uncommon's Latest Radio Ads for ITV Tempt Listeners with Drama

Uncommon and ITV reveal the first radio executions from their recent campaign ‘Great Characters Make Great Drama’. The premise of the campaign celebrates the impact great drama has on our lives beyond the screen, aiming to move and provoke light viewers to reappraise ITV as a destination for great drama.

A continuation from the campaign launch films, ‘The Patriarch’ and ‘The Guvnor’, these three powerful reads explore different character archetypes. Roger Allam resumes his role as ‘The Patriarch’ - the battle weary father figure that challenges us, opens up, and plays out an unspoken insight: That the ones we love often live within the characters we love. Anna Friel cuts deep as ‘The Villain’ and Tom Bateman lures the listener in as ‘The Siren’ – historically a role played by a woman.

audio
ITV Radio - The Siren
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: ITV

Chief Marketing Officer: Rufus Radcliffe

Director: (Viewer Marketing) Paul Ridsdale

Sound

Sound Engineer: Wave Studios

Creative Agency

Creative Agency: Uncommon Creative Studio

Genres: Storytelling, Dialogue, Drama

Categories: Media and Entertainment, TV and Radio

Uncommon, Thu, 31 Jan 2019 16:50:34 GMT