Uncommon Named Lead Creative Partner to Help Launch Bother

Bother, an exciting new brand offering to sort out those boring basics, has announced Uncommon as its creative partner. Bother is hoping to disrupt the way people buy household essentials by focusing on convenience, the environment and building a brand that can rival the supermarkets – with a purpose of delivering what you need, when you need it.

Bother has appointed the creative studio to help the new brand create a meaningful and impactful presence. Uncommon has been set the task to help launch the brand to market through strategic and creative thinking resulting in a provocative new comms campaign.

Douglas Morton, founder and CEO at Bother, said: “We are on a mission to simplify peoples’ lives and our first stop is boring household shopping. Needlessly time consuming, overly expensive and surprisingly damaging to the environment, this entire industry is increasingly unreflective of the way we live our lives. This needs to change. Bringing simplicity and fun back to boring basics: We are the alternative. We Bother, so you don’t have to. We’re really excited to get started on this exciting journey with Uncommon.”

Co-founder at Uncommon, Lucy Jameson, added: “Bother are a brilliant challenger brand. Shopping was due a rethink even before Coronavirus, but now it’s imperative. Bother fix a real problem. They take the bother out of shopping for all those boring basics. We can’t wait to share what we’ve been working on and help scale this disruptive new brand.”

The brand campaign is set to launch early next year and will encompass TV, social, radio and online executions. Bother have also recently hired PR agency Pretty Green and Wax/On – who originally came on board to craft the brand’s initial look and feel.