Creative agency Uncommon has unveiled a striking new print campaign to support ITV's ongoing 'Britain Get Talking' initiative.
The new work is a continuation on from Uncommon’s most recent campaign ITV ‘Britain Get Talking’, which paused and cast a silence over Saturday night TV to provoke important conversations across the nation to improve mental wellbeing. ITV’s powerful mental wellness initiative ‘Britain Get Talking’ puts social purpose at the heart of the channel, leveraging ITV’s ability to shape British culture.
Designed in-house by Uncommon, the print designs play with negative space in a stripped back approach. The work replicates ripped out TV listings but instead of the program guide, the copy is much more significant showing moments of compassion from loved ones when we talk to one another. Each print execution closes with the line ‘Tune back in to the story in your living room’.
You can check out a gallery of the print ads below:
The work will run across print outlets such as The Guardian, The Observer and The Sunday Times Culture Magazine.