Uncommon continues a thread of modern and provocative marketing for ITV, creating a 3D printed hairdryer of the divisive British broadcaster Piers Morgan. ITV’s Good Morning Britain on Monday also saw Piers will be trying out the hairdryer live on air.
Piers is notorious for his strong views, conflicting Twitter outbursts and disruptive opinions on just about anything and everything. The hairdryer, designed by Uncommon, emphasises his high voltage ranting and heated debates. Uncommon and Evolution VFX sketched, 3D printed and hand painted the shouting face of Piers on to a limited production run of these unique hairdryers.
Each ‘Morgan 3000’ will have an instructions manual accompanied by sardonic copy explaining the products features such as; ‘easy-to-press buttons, a short fuse and heat settings from political correctness all the way up to vegan sausage rolls’.
Uncommon has also crafted supporting imagery, which will be shown across print and DOOH featuring GMB co-presenter Susanna Reid holding the hairdryer at arms-length. The images were shot by renowned artist and fashion photographer Miles Aldridge who brought the hyperreal concept to life.
Check out these neat making-of images too: