Campaign, out of BMF Sydney, aims to encourage people to donate and support the work of UN Women.
Coinciding with International Women's Day (IWD 2017) on March 8, UN Women National Committee (NC) Australia has launched "Empower a Women, Empower a Nation" to raise awareness and funds to support UN Women's life-changing work in the Pacific and around the world - programs that are focused on empowering women to participate in government, providing them with economic security and ending violence against women.
BMF has been commissioned to create a film for IWD 2017 to encourage people to donate and support the work of UN Women, specifically the programs that work to increase women's economic empowerment and leadership opportunities from Pakistan to the Pacific region.
In a moving tribute to pioneering Australian women, the film shows that Australian women owe their empowerment and liberty to the strong women who came before them.
The film also calls for individuals to become 'Empowerment Champions' - people who give to and support the work of UN Women every month, allowing UN Women to expand their most successful programs.
Says Janelle Weissman, executive director, UN Women National Committee Australia: "International Women's Day is celebrated annually on March 8 and it's the National Committee's biggest campaign of the year. It is vitally important that we take a stand by raising awareness and much-needed funds to ensure women and girls have the same opportunities as boys and men to lead, to learn and to earn. UN Women is currently developing, implementing and running programs across the globe to enhance women's economic empowerment and leadership opportunities, to ensure that women and girls are equal participants in the community, the home, in business, in government and in the economy."
Agency: BMF Sydney Executive Creative Director: Cam Blackley Creative Director: Jen Speirs Associate Creative Director: Tim Bishop Copywriter: Jen Speirs Strategic Planner: Kim Feitelberg Managing Director: Stephen McArdle Senior Account Director: Peitra Withaar Agency Producer: Brooke Mather Directors: Al Moore and Tim Bishop Editor: Al Moore Music and Sound Production: Rumble Studios Photography: Shaista Chishty DOP: Alex Dufficy Gaffer: Ben Dugard