senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Ulta Flaunts the Power of Beauty in Uplifting Spot 'Where Dreams Begin'

04/09/2020
Advertising Agency
New York, USA
466
Share
The refreshing ad was made in collaboration with McCann New York, Little Minx and Sonic Union
Ulta Beauty is launching the next chapter in their brand story; the 'Where Dreams Begin' campaign launching nationally on 7th September. The new campaign continues to reinforce Ulta Beauty's brand purpose to bring possibilities to life through the power of beauty with an exploration of the role beauty plays in our lives. 

'Where Dreams Begin' is a refreshing nod to the enduring powers of beauty: togetherness, self-care and self-expression.


The campaign, directed by Malik Hassan Sayeed, shines a light on our vital need for hope and dreams as we all navigate these challenging times. It is a celebration of optimism, togetherness, new beginnings. A custom arrangement of the song ‘This is Where our Dreams Begin’ has been recorded both in English by up-and-coming artist, Esabalu; and in Spanish, by Ella Bric. 


The campaign will run through autumn 2020 and into 2021 on broadcast, social and digital.

Credits
Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
Work from McCann North America
Maxx What Makes You, You
TJ Maxx
18/03/2024
278
0
We Create Next 15
Converse
26/02/2024
11
0
We Create Next 30
Converse
26/02/2024
15
0
ALL THEIR WORK