UKTV, Britain’s biggest multichannel broadcast network, today revealed branding for its fast-increasing slate of commissioned programming, UKTV Originals.
The launch of the new branding follows UKTV’s track record for launching successful original shows such as, John Bishop In Conversation With…, Dara O Briain’s Go 8 Bit and Dynamo: Magician Impossible. In 2016, it committed over £150m to new programming which resulted in more Original shows across the network than ever before.
Designed by in-house agency UKTV Creative, the branding visualises the multi-disciplined process that goes into producing TV shows and features a handcrafted logo drawn by award-winning hand lettering artist, Alison Carmichael.
It was briefed by CMO Zoë Clapp in recognition of the increased prominence and importance of the network’s original programming and will premiere on W, on Monday 4 September ahead of the first episode of brand-new Original series, The Davina Hour.
Click here to see UKTV Originals in action, a behind the scenes video with Alison Carmichael and a look back at some of UKTV’s historical commissions.
Peter Allinson, head of design at UKTV said: “The new branding really captures the creative process involved in creating our Original productions, from script writing to set design; storyboarding to editing. Basically, the unsung heroes that are often hidden behind the scenes."
Everything was filmed and edited at UKTV’s headquarters in Hammersmith across a two-day shoot.
Peter adds: “Being able to bring content like this to life, in-house is truly rewarding. It also enables us to take more risks and do things differently to set ourselves apart from our competitors.
“Working with the hugely talented Alison Carmichael provided us with an additional opportunity, to create a beautiful and truly bespoke logo. The result is a confident wordmark that feels crafted and authentic, like a stamp of approval or a signature.”
Zoë Clapp, chief marketing and communications officer adds: “Branding our content in this way will make it clear that UKTV Originals are made exclusively for our network. The new branding and sonic will open and close every UKTV Original show, helping to develop our reputation as a commissioner of popular and award-winning original content.
“UKTV Creative have designed a beautiful identity with real personality that works perfectly for UKTV Original productions. It signifies an important next step for the business and highlights our support for British creativity and our passion for creating high quality, engaging shows for viewers.”
“We’re all really looking forward to seeing the new UKTV Originals identity on-screen alongside brilliantly creative shows including, The Davina Hour, Taskmaster and Murder on the Blackpool Express.”