Carnage, the UK’s first ever production company specialising in advertising and digital content solely for car brands, has launched. The company is backed by Rogue and a private equity partner.
Carnage is a creative collective including multi-award-winning directors, producers and key members of the BBC’s original Top Gear team.
It is run by Ben Hampshire, the former managing director of The Mill LA with acclaimed commercials director Sam Brown in the role of executive creative director.
Carnage clients include Audi, Jaguar, Bentley, McLaren, Porsche, Aston Martin, Mercedes-Benz, Renault, Ford, VW and Honda.
Carnage directors alongside Sam Brown are Phil Churchward, the series director of BBC’s Top Gear, Mark Jenkinson, Ehsan B, Richard De Aragues (TT3D: Closer to the Edge), and a range of other directors attached specifically to do car work through Carnage.
The group also includes cinematographers, production designers, stunt co-ordinators, location managers, precision drivers, and production managers - all united by their professional expertise with car brands, and a genuine love of cars.
Carnage will produce commercials, online content, film and television, digital, experiential, and behind the scenes films.
The team will work alongside partner agencies as well as creating content directly for clients.
To celebrate the launch, Carnage has created a car-themed colouring book featuring classic cars from the Carnage ‘Dream Garage’.
Ben Hampshire said: “After 7 years growing the Mill in LA, the opportunity to build a brand from scratch was what lured me back across the pond. I’m a huge petrol head and very excited to be leading this totally unique proposition. There is nothing out there like Carnage.”