Ukraine’s President Volodymyr Zelenskyy Addresses Cannes Lions Audience

On June 6, the first day of Cannes Lions 2022, the audience witnessed an address from Ukraine’s president Volodymyr Zelenskyy. During the 'Creativity Under Bombs' session where Ukrainian creatives took to the stage, the participants were virtually joined by the country's leader who spoke directly to the advertising community. In the video, he says, “Our brave soldiers, our brave defenders are fighting back against the Russian army. 117 days ago, everything changed for Ukraine, we are defending against a nuclear state that has unlimited access to money and has disregarded any limits on violence.

“I'll be honest with you, the end of this war and its circumstances depend on the world's attention. And that's why I need allies. We need people like you. You are the most creative people in the world, always on the cutting edge, whether it's the refugee flag or the ALS ice bucket challenge or the rivers of light. Every time, you find words and images to reach the depths of the human soul. You make people talk about issues everyone would otherwise overlook.

“I'm sure that you will do a lot more to promote Ukrainian bravery. Your campaigns and your work will make our fight for freedom legendary, because we are fighting not only for our own freedom, but for the freedom of the entire democratic world. For all of those who cannot even imagine the extent of tyranny and censorship that exists in Russia. Now you can bring peace to Europe simply by applying your professional qualities.

“I believe that the power of human creativity is greater than the power of a nuclear state that is stuck in the past. Speak of Ukraine, don't let the wall switch to something else. The world must remember that Ukraine is fighting for freedom. This fight must end in our victory as soon as possible. Your every success will mean saving 1000s of lives. Thank you. Glory to Ukraine.”