Leading UK real estate company Purplebricks has appointed VCCP Sydney to launch the brand into Australia later this year.
It is understood that VCCP Sydney won the business after a competitive pitch against a number of leading agencies.
will lead the strategic and creative development of the brand and
communications campaign in Australia, while PR agency Zing will lead
communications for the company's launch. PHD will deliver all media
planning and buying for the brand.
The launch campaign will focus on educating the Australian market about
the Purplebricks hybrid proposition - and will be supported with spend
across TV, radio, social, PR, activations and influencer engagement.
Purplebricks, a new hybrid real estate agency, combines the expertise of
local real estate experts and technology to offer sellers a new way to
sell their home at a highly competitive flat fee.
Dawson, ECD at VCCP: "We're thrilled to be appointed by Purplebricks.
This is a new model that is certain to disrupt the category and is a one
that aims to ensure a fairer way to sell homes. As a challenger agency
for challenger brands we look forward to helping firmly establish
Purplebricks in the hearts and minds of Australians."
Dinsdale, CEO Purplebricks Australia: "VCCP, Zing and PHD all displayed
a solid understanding of our business objectives and marketing
challenges as we launch in Australia.
"We were highly impressed
by the quality of their creative and strategic thinking, and believe
they will be instrumental in communicating our new model to Australian