th1ng Corp., the award-winning British production company, is expanding with a New York production office and studio in Soho, Manhattan. The move follows a number of recent U.S. agency generated projects for the animation, design, live action, and mixed media company.
At the same time, th2ng – the live action arm of the group - has expanded its line-up of directors by signing US feature film director Rob Cohen from MacGuffin Films. The move signals a strategy by th1ng Corp to share its roster of talent in London and New York. Cohen, signed for UK, Europe and Middle East representation, is well known for directing numerous feature films including blockbusters: The Mummy and The Fast and The Furious. He is also a prolific commercials director, having created spots for Burger King, Chase, Mercedes and Stereoscopic cinema commercials for Coke Zero.
th2ng has also added a ‘table top’ division aimed at delivering stunning results for food and drink assignments. The division comprises a trio of US based directors: Kevan Bean, Nick Fuglestad and Michael Somoroff, who will now also be represented by th1ng in the UK, Europe and Middle East.
Dominic Buttimore, CEO of th1ng Corp., said: “Opening in New York greatly increases the skills and services available to our growing client base in the States. It also enables us to share our directorial talent, production and post-production facilities with the UK, while the signing of Rob Cohen and our table top trio represents a major coup for th2ng.”
Hannah Cooper, head of th2ng, said: “Rob is a director of enormous talent and experience whose work is always ahead of the game when it comes to embracing new technology and ideas. He has already shot two stereoscopic spots for Coke and Coke Zero. I am delighted that he has signed to th2ng, which continues to further expand with our new table top division.”
th1ng Corp in New York will introduce all of the group companies to the market: th1ng, th2ng, Film Club and Flux. The office is headed up by Bill Hewes, who joins th1ng from Filmtecknarna. Directors in the Filmtecknarna will now be represented by th1ng in the USA, UK and the Middle East.
Bill Hewes, executive producer of th1ng New York, said: “I am delighted to be heading th1ng’s operation in New York. The business has already made great strides here and I am relishing the opportunity to develop th1ng Corp’s presence in the advertising, film and television markets”.