UK Media Specialist 72Point Takes On BuzzFeed

72Point, a major provider of research to the UK PR industry is expanding its service to the US market.

The company is launching a range of content-led marketing and social media products to rival those offered by BuzzFeed, who have capitalised on brand marketing and survey-led campaigns.

72Point works with more than 80 per cent of the top UK PR agencies, securing widespread survey-based news coverage their clients and global companies. The decision to open their first international office in New York comes after twelve years of success in the UK.

72Point owns OnePoll, a leading online research company, and undertakes all activities in-house, from idea generation to fast-turnaround online research, infographic design and digital and social media outreach. In addition to its existing UK panel, the company has also built its own US research panel which will support the expansion.

John Sewell group CEO and founder, said; "We create engaging survey-led news that is published by multiple publishers both here in the UK and the US, including leading news sites like the MailOnline.

We then amplify our success via social media and content syndication, and guarantee that the story will receive over one million views via social media. This means we give our clients the “BuzzFeed effect” several times over for much less money.

Because we achieve coverage with our news content on multiple online platforms, we can engage with a much wider demographic than Buzzfeed where the focus is mainly on fun, light stories and surveys."