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UK Government Prepares to Ease Out of EU in Multi-Platform Transition Campaign

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MullenLowe launches multi-media communications campaign showcasing a wide range of sectors and industries
UK Government Prepares to Ease Out of EU in Multi-Platform Transition Campaign
In May 2020, MullenLowe was awarded and briefed by the UK Government to create an engaging and action-oriented campaign to prepare the UK for the end of the transition period on 31st December 2020. The fully integrated campaign, launching across the nation today, showcases a wide range of sectors and industries.


UK business owners and citizens have been heroed in this optimistic and informative communication around the actions we all need to take as we transition into our new relationship with the EU. 

“We’re delighted to have extended our relationship with government and to be given responsibility for such nationally critical communication”, said Tom Knox, executive partner at MullenLowe.


The new public information campaign, ‘The UK’s new start: let’s get going’ will clearly set out the actions businesses and individuals need to take to prepare for the end of the transition period, and ensure they are ready to seize the opportunities that it will bring. The campaign will run across the full range of communication channels, including TV advertising and radio, out of home, digital, print, and direct channels such as SMS and webinars.

Campaign advertisements will include the government’s 'Check, Change, Go' strapline which directs people and businesses to a straightforward checker tool on the website which quickly identifies the necessary next steps they need to take. 

Media strategy is being handled by Wavemaker and media buying by Omni GOV. 

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Agency

Agency: MullenLowe

Global Creative Director: Tom Hudson

Senior Copywriter: David Parker

Senior Art Director: Laila Milborrow 

Business Director:  Alexandra Ionides

Senior Account Manager: Dwayne Rapley

Account Executive: Miti Shah and Amy Greasby 

Strategist:  Giles Hedger 

Head of Integrated Production:  Trudy Waldron

Head of Creative Services: Jack Waters

Integrated Project Manager: Sofi Andersson 

Head of Design: Dave Allen

Designers: Harry Ingrams, Elisabeth Bolzon and Tom Hamilton

Head of Digital Design: Patrick O’Leary and Rachel Wells 

Digital Designers: Alex Rabjohns, Emily Ragen, Ellie McCulloch, James Ring and Bradley Nicholls 

Production

Production Company: HLA

Director:  Simon Ratigan

Executive Producer: Mike Wells

Producer:  Nicola Dempsey 

Production Manager:  Daniel Carter

Editing house:  The Quarry

Editor:  Bruce Townend

Post-production

Post-production: The Mill

Producer:  Rebecca Pemberton 

Colourist:  Seamus O’Kane

Creative Director and 2D Lead: Andrew ‘Barnsley’ Wood

Sound:  Wave Studios

Engineer:  Jack Patterson and Dugal Mcdiarmid

Photography: Tom Hull Photography

Photographer: Tom Hull

Assistant: Dominic Hawgood

MullenLowe Group UK, Mon, 13 Jul 2020 10:34:31 GMT