UK Government Prepares to Ease Out of EU in Multi-Platform Transition Campaign
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MullenLowe launches multi-media communications campaign showcasing a wide range of sectors and industries
In May 2020, MullenLowe was awarded and briefed by the UK Government to create an engaging and action-oriented campaign to prepare the UK for the end of the transition period on 31st December 2020. The fully integrated campaign, launching across the nation today, showcases a wide range of sectors and industries.
UK business owners and citizens have been heroed in this optimistic and informative communication around the actions we all need to take as we transition into our new relationship with the EU.
“We’re delighted to have extended our relationship with government and to be given responsibility for such nationally critical communication”, said Tom Knox, executive partner at MullenLowe.
The new public information campaign, ‘The UK’s new start: let’s get going’ will clearly set out the actions businesses and individuals need to take to prepare for the end of the transition period, and ensure they are ready to seize the opportunities that it will bring. The campaign will run across the full range of communication channels, including TV advertising and radio, out of home, digital, print, and direct channels such as SMS and webinars.
Campaign advertisements will include the government’s 'Check, Change, Go' strapline which directs people and businesses to a straightforward checker tool on the website
which quickly identifies the necessary next steps they need to take.
Media strategy is being handled by Wavemaker and media buying by Omni GOV.
Global Creative Director: Tom Hudson
Senior Copywriter: David Parker
Senior Art Director: Laila Milborrow
Business Director: Alexandra Ionides
Senior Account Manager: Dwayne Rapley
Account Executive: Miti Shah and Amy Greasby
Strategist: Giles Hedger
Head of Integrated Production: Trudy Waldron
Head of Creative Services: Jack Waters
Integrated Project Manager: Sofi Andersson
Head of Design: Dave Allen
Designers: Harry Ingrams, Elisabeth Bolzon and Tom Hamilton
Head of Digital Design: Patrick O’Leary and Rachel Wells
Digital Designers: Alex Rabjohns, Emily Ragen, Ellie McCulloch, James Ring and Bradley Nicholls
Production Company: HLA
Director: Simon Ratigan
Executive Producer: Mike Wells
Producer: Nicola Dempsey
Production Manager: Daniel Carter
Editing house: The Quarry
Editor: Bruce Townend
MullenLowe Group UK, Mon, 13 Jul 2020 10:34:31 GMT
Post-production: The Mill
Producer: Rebecca Pemberton
Colourist: Seamus O’Kane
Creative Director and 2D Lead: Andrew ‘Barnsley’ Wood
Sound: Wave Studios
Engineer: Jack Patterson and Dugal Mcdiarmid
Photography: Tom Hull Photography
Photographer: Tom Hull
Assistant: Dominic Hawgood