MullenLowe Group UK
Mon, 19 Oct 2020 11:28:52 GMT
The countdown to the new trading rules with Europe has begun. MullenLowe has created a new multi-media campaign designed to spur UK businesses into action so they are prepared for the changes on 1st January 2021.
The fully integrated campaign, launching across the nation on Sunday 18th October, showcases a wide range of sectors and industries. It talks directly to businesses and underlines the fact that time is now of the essence to make the required changes.
“It is vital that businesses are ready for the rule changes. We at ML are proud to be doing our bit to help protect the UK’s thriving trade with Europe and give UK business a firm foundation from which to grow in the future. We urge the rest of the advertising industry to ensure they are ready” said Tom Knox, executive partner at MullenLowe.
This is the latest iteration of a campaign that began back in July, encouraging both businesses and citizens to ‘Check. Change. Go.’ – check the new requirements, make the changes and get going with new opportunities. In this campaign businesses are encouraged to visit gov.uk/transition to find out exactly what their business needs to do.
The campaign will run across the full range of communication channels, including TV, radio, out of home, print, digital, social and webinars.
MullenLowe has been working through a close partnership with Wavemaker for Media Strategy and Omni Gov for Media Buying.
Global Creative Director: Tom Hudson
Copywriter: Charlotte Plant
Art Director: Laura Saraiva
Business Director: Alexandra Ionides
Account Manager: Miti Shah / Lucia Lane
Strategist: Vicki Holgate / Giles Hedger
Senior Producer: Sian Parker
Project Director: Roy Barker
Integrated Project Manager: Sofi Andersson
Head of Design: Dave Allen
Designers: Harry Ingrams / Tom Hamilton
Digital Creative Director: Kat Howell
Digital Designer: Alex Rabjohns
Head of Business Affairs: Simon Sole
Business Affair Assitant: Katie Camy
Production Company: RSA Films
Director: Toby Dye
Producer: Ben Porter
Production Manager: Rob Mercer / Lily Moore
Director of Photography: Sy Turnbull
Editing house: Whitehouse Post
Editor: Sam Gunn
Producer: David Keegan
Colourist: Kai Van Beers
Creative Director & 2D Lead: Chrys Aldred
Engineer: Ben Gulvin
Photography: Tom Hull Photography
Photographer: Tom Hull
Assistant: Dominic Hawgood
Genres: People, Dialogue
Categories: Government, Corporate, Social and PSAsMullenLowe Group UK, Mon, 19 Oct 2020 11:28:52 GMT