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UK Government Campaign Urges UK Businesses to Prepare for New Europe Trading Rules

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MullenLowe launched the multi-media campaign to call businesses to action in time for the UK to leave the European Union

UK Government Campaign Urges UK Businesses to Prepare for New Europe Trading Rules

The countdown to the new trading rules with Europe has begun. MullenLowe has created a new multi-media campaign designed to spur UK businesses into action so they are prepared for the changes on 1st January 2021.  

The fully integrated campaign, launching across the nation on Sunday 18th October, showcases a wide range of sectors and industries. It talks directly to businesses and underlines the fact that time is now of the essence to make the required changes.

“It is vital that businesses are ready for the rule changes. We at ML are proud to be doing our bit to help protect the UK’s thriving trade with Europe and give UK business a firm foundation from which to grow in the future. We urge the rest of the advertising industry to ensure they are ready” said Tom Knox, executive partner at MullenLowe.

This is the latest iteration of a campaign that began back in July, encouraging both businesses and citizens to ‘Check. Change. Go.’ – check the new requirements, make the changes and get going with new opportunities. In this campaign businesses are encouraged to visit to find out exactly what their business needs to do.  

The campaign will run across the full range of communication channels, including TV, radio, out of home, print, digital, social and webinars.  

MullenLowe has been working through a close partnership with Wavemaker for Media Strategy and Omni Gov for Media Buying. 

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Agency: MullenLowe

Global Creative Director: Tom Hudson

Copywriter: Charlotte Plant 

Art Director: Laura Saraiva

Business Director:  Alexandra Ionides

Account Manager: Miti Shah / Lucia Lane 

Strategist:  Vicki Holgate / Giles Hedger 

Senior Producer:  Sian Parker 

Project Director: Roy Barker  

Integrated Project Manager: Sofi Andersson 

Head of Design: Dave Allen

Designers: Harry Ingrams / Tom Hamilton

Digital Creative Director: Kat Howell 

Digital Designer: Alex Rabjohns

Head of Business Affairs: Simon Sole

Business Affair Assitant: Katie Camy


Production Company: RSA Films

Director:  Toby Dye

Producer:   Ben Porter 

Production Manager:  Rob Mercer / Lily Moore

Director of Photography: Sy Turnbull


Editing house:  Whitehouse Post

Editor:  Sam Gunn

Post Production

Post-production: nineteentwenty

Producer:  David Keegan 

Colourist:  Kai Van Beers

Creative Director & 2D Lead: Chrys Aldred


Sound:   750mph

Engineer:  Ben Gulvin


Photography: Tom Hull Photography 

Photographer: Tom Hull 

Assistant: Dominic Hawgood

Genres: People, Dialogue

Categories: Government, Corporate, Social and PSAs

MullenLowe Group UK, Mon, 19 Oct 2020 11:28:52 GMT