Mon, 01 Mar 2021 09:09:26 GMT
This March sees UK advertising celebrate its third annual Exports Month in a boost to the industry’s global ambitions as it looks forward to recovery from the Covid-19 pandemic and new trading relationships overseas. The Exports Month campaign is led by the UK Advertising Export Group (UKAEG), the advertising industry partnership run by the Advertising Association, the IPA, APA, DMA, London & Partners and the Creative Industries Council. It brings together over 50 leading creative businesses with UK Government’s Department for International Trade (DIT) to build exports of advertising services through increased profile and lead generation opportunities in key international territories including China, Japan, South Korea, North America and Europe.
Landmark moments planned for Export Month include:
Janet Hull, chair of UKAEG, Member Creative Industries Council, and IPA Director of Marketing Strategy commented: “UK advertising is a global centre of excellence and a gateway for companies looking to go global. We can work with China and the USA in the same day. UK advertising wants brands and businesses from all continents to see the UK as a home from home and the first place they come to when expanding their business internationally. UK advertising welcomes brand owners, platforms and marketing services agencies to work with us to fulfil their global ambitions.”
Stephen Woodford, Chief Executive, Advertising Association, said: “This is the third year that we have celebrated Exports Month as an industry. Following on from the EU agreement and new trade deals with key markets being signed, it has never been more crucial to demonstrate to the world that British advertising is open for business. Continuing to develop trade with our traditional partners and being open to these new opportunities will help drive recovery and growth here and around the world.
“UK advertising has a pre-eminent reputation for creative excellence that is sought after the world over. Exports Month and the programme of events we have planned, such as at SXSW, will showcase UK advertising to existing and potential clients across the globe and I urge export-oriented businesses to get behind our UK Advertising. Made Global campaign.”
Emma Glazier, global head of marketing, Crowd commented: “Showcasing British creativity and helping to amplify our best work on a world stage is something we've always been passionate about at Crowd. Since joining the UKAEG last year and participating in multiple fantastic initiatives, such as Export Month, we have been able to greatly accelerate our own global growth, as well as building a stronger network of industry leaders.”
Charlotte Walsh, co-founder, Digital Detox commented: “The Digital Detox mission to better humanity using technology is a global one, and being part of the UKAEG allows us to share that message with a global audience. Over the past year we have virtually travelled around the world with UKAEG and will be discussing technology with purpose at UK House, the fringe programme at SXSW. Export Month is a wonderful opportunity for the advertising industry to shout loudly about all its fantastic achievements over the past 12 months and Digital Detox are delighted to be part of the celebrations and drive.”Advertising Association, Mon, 01 Mar 2021 09:09:26 GMT