UK Advertisers Leverage OOH as a Platform for Good Amid Coronavirus Pandemic

The past few weeks have seen brands, public bodies and charities continuing to use out of home as a trusted medium to help overcome the current crisis with timely, considered and relevant messaging. 

HM Government has been consistently using out of home for its public service announcements, adapting the messaging to the rapidly evolving situation, while brands such as Paddy Power opted for a socially responsible campaign to support lockdown efforts in their unmistakable tone of voice. 

A number of charities have turned to out of home to promote their emergency fundraising appeals and to raise awareness of related issues, such as the startling increase in domestic abuse.

While out of home audiences have been inevitably impacted by the lockdown measures, the medium has been a brilliant channel to reach and show appreciation to all key workers who are still out and about. From the #GratefulBritain campaign, created by Mother London in partnership with the out of home industry body Outsmart, to the colourful and uplifting ‘Posters for the People’ campaign by Atomic, creativity and humour have led the way to express the nation’s gratitude and boost the mood in these unprecedented times.

To find out more about how advertisers have been using out of home as a platform for good, Clear Channel has rounded up some great campaign examples here.