senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Trends and Insight in association withSynapse Virtual Production
Group745

UK Advertisers Leverage OOH as a Platform for Good Amid Coronavirus Pandemic

04/05/2020
Out of Home
London, UK
101
Share
Clear Channel rounds up a selection of great out of home campaigns launched throughout the Covid-19 lockdown

The past few weeks have seen brands, public bodies and charities continuing to use out of home as a trusted medium to help overcome the current crisis with timely, considered and relevant messaging. 

HM Government has been consistently using out of home for its public service announcements, adapting the messaging to the rapidly evolving situation, while brands such as Paddy Power opted for a socially responsible campaign to support lockdown efforts in their unmistakable tone of voice. 

A number of charities have turned to out of home to promote their emergency fundraising appeals and to raise awareness of related issues, such as the startling increase in domestic abuse.

While out of home audiences have been inevitably impacted by the lockdown measures, the medium has been a brilliant channel to reach and show appreciation to all key workers who are still out and about. From the #GratefulBritain campaign, created by Mother London in partnership with the out of home industry body Outsmart, to the colourful and uplifting ‘Posters for the People’ campaign by Atomic, creativity and humour have led the way to express the nation’s gratitude and boost the mood in these unprecedented times.

To find out more about how advertisers have been using out of home as a platform for good, Clear Channel has rounded up some great campaign examples here.

SIGN UP FOR OUR NEWSLETTER
Work from Clear Channel UK
Summer of Sport 2024
Clear Channel UK
30/05/2024
38
0
Shout Out to My Son - Case Study
The Ben Kinsella Trust
16/05/2023
916
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0