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Ugg Australia Launches Summer Campaign

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'Here Comes Spring' & 'Pop of Summer' created by M&C Saatchi LA and directed by Lorenzo Fonda of dillygent&son

Ugg Australia Launches Summer Campaign

M&C Saatchi commemorates the most coveted seasons with two whimsical fashion films for UGG Australia, “Here Comes Spring” and “Pop of Summer.”   The two spots were directed by Lorenzo Fonda and produced by dillygent&son.



 

 

The imaginative Fonda introduces us to the Delizah shoe with three coy models in a room composed of a blank canvas of white flowers.  One by one they splash and spray paint on the flowers, transforming the room into a celebration of spring to the distinctive song “Line It Up” by Extreme. The Italian director welcomes those anticipated summer beach days in the Indah slip-on with just a pop of a balloon to the airy track “Skyscraper” from Elephant.


Credits


Brand: UGG Australia
Product: The Delizah and The Indah
Titles: "Here Comes Spring" and "Pop Of Summer"


Agency: M&C Saatchi
Agency Producer: Dennis Di Salvo & Harry Lowell
Creative Director: James Bray
Copy Writer: Courtney Culp
Art Director: Melissa Neborsky


Production Company: dillygent&son
EP: Dilly Gent
Producer: Ross Levine
Director: Lorenzo Fonda
DP: Jackson Hunt
Production Designer: Eric Archer


Editorial Company: Bonch
Producer: Jennifer Chavarria
Editor: Anthony Cerniello
Online Editor: Bill Pollock


Music


Bring on Spring: "Line it up", Extreme feat. Music
Pop of Summer: "Skyscraper", Elephant

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Categories: Shoes, Clothing and Fashion

lbbonline.com, Mon, 29 Apr 2013 10:29:35 GMT