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Udinese Football Stars Swap Places with Young Workers in Sweet Dacia Film

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Publicis Milan teams with Bedeschi Film to give overworked employees a one-of-a-kind experience

Udinese Football Stars Swap Places with Young Workers in Sweet Dacia Film

Young people work hard to reach their goals and fulfil their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, such as supporting their favourite football team.

So Dacia, the main sponsor of the Udinese football club, searched for someone who would be free on a Sunday to take their place.

Six football stars who were supposed to sit on the bench took the place of six young workers, sending the employees to enjoy a spot of football straight from the sidelines.

The campaign was created by Publicis Milan, with production from Bedeschi Film.

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Editor: Fabrizio Squeo

Digital Production Company

App/Digital Production: SDM

Production Company

AD: Alberto Poli

Director: Gigi Piola

DOP: Maxime Alexander

Executive Producer: Federico Salvi

Producer: Martina Vanoli

Production Company: Bedeschi film

Media Agency

Media Agency: OMD


Advertiser: Renault Italia

Creative Agency

Art Director: Laura Aondio, Giorgio Luchetti

Chief Creative Officer: Bruno Bertelli

Client Servicing: Simona Coletta, Giada Salerno, Benedetta Virga, Giulia Ratti

Copywriter: Francesca Vitello, Michele Dell’Anna

Creative Agency: Publicis, Milan, Italy

Executive Creative Director: Cristiana Boccassini, Bruno Bertelli

Producer: Laura Pace

Categories: Automotive, Cars

Publicis Italy, Wed, 19 Apr 2017 10:42:58 GMT