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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Udinese Football Stars Swap Places with Young Workers in Sweet Dacia Film

19/04/2017
Advertising Agency
Milan, Italy
120
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Publicis Milan teams with Bedeschi Film to give overworked employees a one-of-a-kind experience

Young people work hard to reach their goals and fulfil their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, such as supporting their favourite football team.

So Dacia, the main sponsor of the Udinese football club, searched for someone who would be free on a Sunday to take their place.

Six football stars who were supposed to sit on the bench took the place of six young workers, sending the employees to enjoy a spot of football straight from the sidelines.

The campaign was created by Publicis Milan, with production from Bedeschi Film.

Credits
Brand
Agency / Creative
Production
Editorial
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