Wed, 19 Apr 2017 10:42:58 GMT
Young people work hard to reach their goals and fulfil their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, such as supporting their favourite football team.
So Dacia, the main sponsor of the Udinese football club, searched for someone who would be free on a Sunday to take their place.
Six football stars who were supposed to sit on the bench took the place of six young workers, sending the employees to enjoy a spot of football straight from the sidelines.
The campaign was created by Publicis Milan, with production from Bedeschi Film.view more - Creative
Editor: Fabrizio Squeo
App/Digital Production: SDM
AD: Alberto Poli
Director: Gigi Piola
DOP: Maxime Alexander
Executive Producer: Federico Salvi
Producer: Martina Vanoli
Production Company: Bedeschi film
Media Agency: OMD
Advertiser: Renault Italia
Art Director: Laura Aondio, Giorgio Luchetti
Chief Creative Officer: Bruno Bertelli
Client Servicing: Simona Coletta, Giada Salerno, Benedetta Virga, Giulia Ratti
Copywriter: Francesca Vitello, Michele Dell’Anna
Creative Agency: Publicis, Milan, Italy
Executive Creative Director: Cristiana Boccassini, Bruno Bertelli
Producer: Laura Pace
Categories: Automotive, CarsPublicis Italy, Wed, 19 Apr 2017 10:42:58 GMT