For the first time, Ubisoft has decided to organise a series of special events for its devoted fans around the world. To this end, the video game company awarded the artistic direction to agency Biborg, specialists in gaming. The first edition was held in Birmingham (UK) on August 24th / 25th and the next events will take place in Sydney on September 14th/15th, and Paris, during Paris Games Week, which begins October 31st.
With "Ubisoft Experience", the brand wants to celebrate its community with exclusive access to games, the chance to speak directly with developers and many other surprises. An invitation to discover the creativity that brings the games’ different universes to life, in an environment of passion and sharing.
As leaders of the “Ubisoft Experience” artistic direction, Biborg designed all of the principal master elements, to be adapted locally: trailer, key visuals, display campaigns and the design of merchandising tools.