Thu, 23 Mar 2017 17:18:02 GMT
To promote the upcoming 2017 season of the Tom Clancy's Rainbow Six Siege Pro League, Ubisoft turned to Parisian digital agency Biborg. The gaming experts produced a one-minute online film to highlight the sportsmanship of the competition, and to encourage the general public to join in when the season starts today.
In 2016, the eSport sector, a veritable cultural phenomenon with exponential growth, welcomed a new member to its ranks - Ubisoft, who announced the creation of a Pro League for Tom Clancy's Rainbow Six Siege. Tom Clancy’s Rainbow Six Siege was conceived for competition. We’re thrilled to link up with the ESL, one of the biggest names in eSport, and to offer its fans a Tom Clancy's Rainbow Six Siege League » explained Xavier Marquis, the game’s creative director, in 2016.
To help with the 2017 Pro League season, Ubisoft selected Biborg, an expert digital agency in the entertainment sector, who had previously created one web-documentaries about E-Sport professionals, which, together, earned 350,000 views.
The competition, which comes with a $100,000 cash prize, is spread out over a 7-week stretch, during which time 16 teams, 8 from North America and Europe, respectively, go head to head. The top 2 from each continent advance to the finale, where they meet up for the Pro League’s champion title.
Matches, coaches, training, intense training, commentators, stress, massive payouts… much like the World Cup. These are the elements Biborg focused on for the second year’s launch campaign, in a film that takes a look at players and their journeys, exceptional, moving stories. The one-minute teaser, which highlights sportsmanlike values – team spirit, perseverance, cooperation, and respect for adversaries, will be on Ubisoft’s social media and YouTube channels, as well as in pre-rolls.
Ubisoft’s hope for 2017 is to emphasize the season’s challenges and to bring out the human in the competition explains Bruno Luriot, co-founder of Biborg. The film is intended for the general public, not just hardcore players. Portraits, interviews and water cooler talk show us a sport unto itself. It was important to go beyond mere game play and to open new doors by putting the players, and their athletic values, forward. To pass along this hunger, this passion, to all sports fans.