Says Dave Hartmann, Special Group: "It's a question we all ask ourselves every day. And one we often draw an uninspired blank on. In fact, according to UberEATS research, come 5pm each day more than 1 in 3 Aussies don't know what they are eating for dinner that night. And when it comes to the crunch, I think most of us will admit to just defaulting to the same old options...or whatever's wilting in the fridge."
To give Australia a little encouragement, UberEATS has called on some well-known and beloved personalities to tell us what they'll be eating for dinner. The campaign provides a voyeuristic journey inside the appetites of
celebrities, inspiring people to broaden their culinary horizons and explore the magic of UberEATS.
Says Steve Brennen, marketing director, Uber Australia: "UberEATS makes it simpler than ever before for Australians to access an incredible array of restaurant quality food delivered to their door quickly and reliably.
"This newfound choice is proving super popular with a large and fast growing number of Australians, and we wanted to celebrate this with a fun and humorous campaign featuring some well-loved faces.
"Every day we get to partner with thousands of restaurants across Australia, who cater to a wide variety of tastes right across the country, and we're pleased to put some real local favourites front and
centre in the campaign."
The campaign features Naomi Watts ordering a Cheezus Sandwich in her dressing gown, while Boy George chows down on Poke Bowl, and Beau Ryan relaxes in the bath with Chicken McNuggets. Ryan Kwanten, Nic Naitanui, Sophie Monk, Ryan Maloney, Poh Ling Yeow, and Peter FitzSimons will also feature in the campaign.
Says Watts: "After a long day at work, gliding down staircases and tousling my hair, there's nothing I appreciate more than a cheesy treat... Tonight, I'll be eating a triple cheese stack with fries. Simply award-winning."
The campaign will kick-off with a series of nine x 15 second TV spots and online films, each featuring a different celebrity, proudly declaring their local dinner choices. The creative has been tailored to each city's restaurant options, across Sydney, Perth
and Brisbane. This will be supported by OOH, radio, digital, direct and PR, as well as a host of live social media activations, media partnerships, traffic-read integrations and culture hacks featuring celebrities and influencers.