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Uber Explores What Moves Their Driver Partners in Heartfelt Campaign

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The new film produced by Anonymous Content focuses on the rideshare company’s ongoing commitment to supporting their driver partners
Uber Explores What Moves Their Driver Partners in Heartfelt Campaign
Concepted and produced by the in-house Uber Creative team and directed by Johnny Green, Uber has launched 'What Moves You, Moves Us' as a celebration of Uber drivers' grit and determination. It focuses on the rideshare company’s ongoing commitment to supporting their driver partners through updated in-app features.

Starting with the simple idea, Uber’s Creative team collaborated with Johnny to bring 'What Moves You, Moves Us' to life in a powerful, heartfelt and visceral style. The campaign will air in local markets across the U.S.


Told from the perspective of Uber’s driver partners, the films employ a natural, cinematic documentary style that captures the simple observations of drivers’ real lives and their communities.

In addition to director Johnny, the behind-the-camera talent includes cinematographer Michael Gioulakis (Us, Glass) and editor Jeff Buchanan (Her, “Barry”).
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Client

Advertiser: Uber

Post Production / VFX

Post Production Company: Significant Others

Flame Artists: Betty Cameron (Senior)

Producer: Esther Gonzalez, Susan Harris (MPC)

Colourist: Mark Gethin

Flame Assistant: Amanda Elliott, Rod Mahdavi (Co-ordinator)

Color Company: MPC

Executive Producer: Meghan Lang

Sound

Audio Post Company: Formosa Group, 750MPH

Audio Mixer: John Bolen, Hermann Thumann (Second Mixer)

Executive Producer: Lauren Cascio

Sound Design: Mike Bovill

Creative Agency

Creative Director: Paulie Dery, Jeff Limon, Jacob Bass

Art Director: Jeff Limon, Zed Yasay

Copywriter: Jacob Bass

Group Creative Director: Joshua Rowe

Executive Producer: Otto Linwood III

Head of Production: Carey Head

Associate Creative Director: Michaela McCrink / Raegan Allsbrook

Head of Marketing: Kevin Mclaughlin

Marketing Strategist: Sanjay Gupta (Director), Eric Stradley (Director), Jen Cohen, Will Gurney

Production Company

Production Company: Anonymous Content

Director: Johnny Green

Executive Producer: SueEllen Clair

Producer: Laurie Boccaccio

DOP: Michael Gioulakis

Head of Production: Kerry Haynie

Offline

Edit Company: Final Cut

Editor: Jeff Buchanan

Edit Assistant: Dillon Stoneburner

Executive Producer: Suzy Ramirez

Senior Producer: Ana Orrach

Genres: People, Scenic, Storytelling

Categories: Travel, Ride Sharing and Taxi Apps

Anonymous Content, Tue, 18 Jun 2019 11:57:03 GMT