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Uber Eats Introduces 'Man of Delivery' Randy Watkins for New March Madness Campaign

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Imperial Woodpecker help launch the long-form digital film with Anomaly LA

Uber Eats Introduces 'Man of Delivery' Randy Watkins for New March Madness Campaign
Uber Eats, the official delivery partner of March Madness/NCAA, has launched its first national advertising campaign, a slam-dunk that coincides with the tournament and was created in collaboration with Imperial Woodpecker and ad agency Anomaly LA. Directed by Stacy Wall, the centrepiece of the LET'S EATS campaign is a long-form digital film featuring the on-the-road exploits for Randy Watkins, an Uber Eats "man of delivery" and street sage. When March Madness rolls around and people need food, Randy hits the pavement. The film is a free-wheeling, kaleidoscopic odyssey from eclectic eateries to the homes and offices of a mad assortment of Uber Eaters.  

“They make it,” says Randy. “I take it.”

Randy is played by Robert Powell III - known for his stand up comedy and breakout role as the barber Bibby in season 2 of Atlanta - in his first commercial production.

Additional digital videos, social posts and TV spots featuring Randy will roll out throughout the games along with the “Tournament of Eats,” a series of fan-focused promotions that are activated through the Uber Eats app. For more details on the promotions visit the Uber Eats site.

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Brand: Uber Eats

Post Production / VFX

Colour Company: MPC LA

Finishing: MPC LA


Sound Company: Lime Studios

Audio Mix: Lime Studios

Creative Agency

Creative Agency: Anomaly LA

Chief Creative Officer: Josh Fell

Creative Director: Conor Hagan

Production Company

Production Company: Imperial Woodpecker

Director: Stacy Wall

DOP: Corey Walter


Song: Acid by Ray Baretto


Edit Company: Cabin Editorial

Editor: Sam Ostrove

Genres: Dialogue, People, Storytelling

Categories: Food, Food Delivery Services

Imperial Woodpecker, Mon, 25 Mar 2019 15:25:20 GMT