Uber Eats Appoints LOLA MullenLowe as Agency of Record

Uber Eats has appointed LOLA MullenLowe as its agency of record following a creative review. The agency will deliver strategy-driven, creative platforms for the Uber Eats business in Spain.

The first TV campaign, featuring the beloved former Real Madrid footballer, Steve Mcmanaman, highlights the unique relationship and emotional bond Spanish people have with food. A country that collectively cries for a fallen paella, exalts its meatballs and celebrates its very best restaurants.

“Sometimes it takes someone from another country to help us better appreciate what we have here at home. Uber Eats is connecting with Spanish people, thanks to Steve McManaman, a well-known admirer of Spanish culture - along with other urban legends, like Mikel Montoro and the paella family – to drive home the idea of how food really moves the Spanish,” Tomás Ostiglia, executive creative director, LOLA MullenLowe Madrid.

To develop Uber Eats’ new positioning and re-shape its perception in the Iberian market, LOLA MullenLowe has brought together its world-class creative talent, strategic firepower and digital expertise.

"If there is something that characterises Spain, it’s their passion for gastronomy, and we believe that this campaign is a reflection of that. Uber Eats helps users to enjoy a new way of experiencing the richness of Spanish culinary culture, bringing them closer to any type of cuisine, be it small local restaurants, large chains or even avant-garde cuisine.” Iván Otero Chio, head of marketing de Uber Eats.

Uber Eats is an innovative food delivery service that became available in Madrid in 2017 and has since expanded its across Spain in over 100 different locations. 

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Jordi Llinares, LOLA’s global head of innovation, “This is such a great opportunity for the agency to partner with one of the world’s most future-facing food delivery businesses. Uber Eats, together with its restaurant partners and couriers, have  become essential to people’s lives and we are here to help Uber Eats grow within the marketplace and maintain its relevance with creative and effective solutions.”

The TV campaign goes live on May 27th and the OOH work can be seen across Spain in select markets.