Australian digital bank UBank has unveiled 'Dollhouse', a television campaign via The Monkeys, part of Accenture Interactive, to promote its easy-to-use online home loan application tracker.
The campaign shows a family-friendly dinner go rogue when one couple's daughter re-enacts the inconvenient truth and emotional discomfort many people experience when trying to track the progress of their home loan application.
Directed by Plaza Film's Paul Middleditch, 'Dollhouse' also highlights how UBank liberates its customers from a complicated process by giving them just what they need: access to UBank's UHomeLoan Tracker. The online tracker allows customers to follow the realtime progress of their application, removing the need for customers to always make a phone call for a status update. Along with a competitive interest rate of 3.59%, UBank offers just the home loan you need with no added extras.
Says Scott Dettrick, CD, The Monkeys: "UBank is about simplifying banking in order to improve people's lives. Out of the mouths of babes, our latest campaign highlights just how simple the UHomeLoan process is compared to more antiquated banking experiences."
Says Jo Kelly, chief marketing officer, UBank: "While our new campaign comes complete with a healthy dose of humour, it also shows how UBank is taking the pain out of the process, so customers can get just the home loan they need without the hassle."