Mon, 03 Feb 2014 10:23:22 GMT
On Super Bowl Sunday, February 2nd, super group U2 released their latest track, “Invisible”. The song will be globally available via iTunes as a free download to benefit (RED) for 24 hours. For every download, the Global Fund – via (RED) - will receive a $1 donation from Bank of America with the total donation dependent on how many people worldwide download the track. This new partnership sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family - bringing the total commitment to $22 million.
“Invisible” is produced by Danger Mouse and mixed by Tom Elmhirst. The video for the track is directed by Mark Romanek (Jay Z – Picasso Baby; Johnny Cash - Hurt; Nine Inch Nails - Closer), 60 seconds of which will be shown during a Super Bowl ad break on February 2nd, and on YouTube from 8:00pm GMT the same day.
(RED) was set up to channel funds to the Global Fund to fight Aids, TB and Malaria and has already generated more than $240 million* since being founded in 2006 by Bono and Bobby Shriver. 100% of the funds raised by (RED) go to the Global Fund as no overheads are removed.
*(RED) funds are fighting AIDS in 8 African countries -- Rwanda, Lesotho, Swaziland, Zambia, Ghana, Kenya, Tanzania and South Africa - where they pay for AIDS treatment, testing and prevention services, with a focus on ending mother-to-child transmission of HIV and achieving an AIDS free generation. (RED) and its partners -- from Bank of America, to Starbucks, Apple and more -- are united in a global push to end mother-to-child transmission of the deadly HIV virus by 2015, in accordance with the UN Millennium Development Goals.
Sr. Executive Producer:
Director of Photography:
Philippe Le Sourd
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Categories: Finance, BankingAnonymous Content, Mon, 03 Feb 2014 10:23:22 GMT