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Tyson Fury Gets Personal About His Vulnerability for World Mental Health Day



Sticker Studios enlists the help the world's toughest man for mental health awareness day

Tyson Fury Gets Personal About His Vulnerability for World Mental Health Day

How do we get men talking about mental health? The Mental Health foundation report that men are “less likely to disclose their mental health issues to family members or friends” than women and figures show that this has a devastatingly fatal impact, in 2019, 6,507 suicides were recorded in Great Britain and 75% of them were men.

In response to this year’s World Mental Health day prompt ‘mental health for all’, Sticker Studios decided to enlist the help of one of the toughest men in the world, Tyson Fury, to show that admitting your vulnerability makes you stronger. 

Tyson Fury has spoken openly for a number of years about his personal struggles with mental health and addiction. In an extended version of the film, he shares his interpretation of the poem and explains why it resonates with him. Of the person in the poem he explains “they’re taking the drugs or they’re addicted to something to get rid of some pain, and I’ve been there, I know what it’s like. At one point I just didn’t want to live any more.” He explains that, although you think that drugs or alcohol make it better, “when it all wears off, it’s even worse”.

‘You are not my best friend’ the short film, directed by Luke Brookner, was aired on Sky News where Tyson Fury and poet Hussain Manawer in which they both read Manawer’s poem about struggling with addiction and the importance of reaching out. 

The poem is from the perspective of someone struggling with addiction addressing the subject of their addiction. The poem and the film articulate difficult emotions and states of mind and makes it easier for those needing to reach out to share their voice with those around them. Lines such as “You’re there for me when nobody else is” and “if you go, who will be there for me” allow friends and family of those struggling with addiction to understand the level of dependency their loved ones are struggling with.

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The film is clearly resonating with people there are nearly 200,000 views on the film over the past few days and 1,500 retweets from Tyson Fury’s Instagram alone. In the midst of a global pandemic, it is easy to forget the ongoing health problems we are faced with. The coronavirus pandemic is having a huge impact on our mental health, and on the capacity for supporting existing mental health conditions. The World Health Organisation have recognised that reducing the harmful use of alcohol is 'a global health priority' and in March 2020 announced that they would accelerate action to reduce the harmful use of alcohol, stating that, annually, it 'kills more than three million, most of them men.' This figure becomes even more staggering when you recognise that this represents 1 in 20 deaths, and that more than three quarters of these deaths were among men.

When you recognise this gender disparity, it feels even more pressing that men feel able to speak out. Dealing with addiction is difficult and isolating, and it is impossible to overcome the disease on your own. We need to have a free dialogue on the topic. That requires all of us be open to listening (without prejudice) to those who are suffering, and for those who are suffering to feel like they can speak openly about their problems. Having a world-champion as an unexpected champion for mental health has started to open conversations and minds around this sensitive topic.

Remember that, no matter how hard thing get, you are never alone. If you need to talk to someone, you can always phone Mind to find out where to get help near you, and for advice on treatment options on 0300 123 3393 and the Samaritans is always there to listen 24 hours a day, 365 days a year. Call 116123 for free. The Campaign Against Living Miserably chatline is open 5PM - midnight 365 days a year and you can call 0800 58 58 58 nationwide. 


Agency / Creative
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Genres: People, Storytelling

Sticker Studios, Fri, 16 Oct 2020 08:55:54 GMT