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Tyrrells Larger than Life 'Tyrrellbly Tasty' Campaign Returns for Easter

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St Luke's launches the campaign promoting the great taste and flavour of the range

Tyrrells Larger than Life 'Tyrrellbly Tasty' Campaign Returns for Easter

KP Snacks has announced that it will be back on TV supporting its Tyrrells hand cooked English crisps range with a £1M marketing investment leading up to and over the Easter period with a new campaign by St. Luke’s.

With a focus on the delicious taste of Tyrrells, the new ad will hero the irresistible flavour credentials of the range. The new creative once again takes old black and white Pathé footage and features the brand in larger-than-life full-colour inserted in the film in a dramatic and humorous way. In ‘The Glorious Taste of Tyrrells’, two women are on a mission to share their favourite snack. Accessorising their outfits with giant bags of Tyrrells Cheddar and Chive and Sweet Chilli & Red Pepper flavour, the ladies share their delicious crisps with neighbours by going door-to-door and even proffering plates of gigantic crisps through their car window to passers-by. The ad features an evolved strap line “there’s tasty, then there’s Tyrrellbly, Tyrrellbly, Tyrrellbly tasty”, reinforcing the confidence the brand has in the taste of its products.

The 20-second advert, which airs from 15th March to 18th April 2021, looks to drive awareness and trial of Tyrrells over the key Easter sharing period and promote the great taste and flavours of the range. With its English provenance and passion for quality, the range is available in a variety of flavours, is expertly seasoned with recipes that contain authentic ingredients, and offers shoppers something to enjoy for all their special sharing occasions. 

Kevin McNair, marketing director KP Snacks says: “This campaign continues to evolve, after our launch in 2019, and then our Christmas edits. We are thrilled now to introduce another advertisement that is really focussed on our amazing taste. We think this latest piece of creative highlights just how confident we are in the delicious taste of our products and how they are the perfect snack for you to treat yourself, family and friends, in a fun and engaging way. Quality is at the heart of the Tyrrells offering, making it the perfect product for consumers looking for a premium sharing experience across all occasions but particularly this Easter”.

Richard Denney, ECD St. Luke’s adds: “More and more people throughout the nation agree that Tyrrells are Tyrrellbly Tyrrellbly Tasty, but just in case anyone doesn’t know, Hilda and her crew are going door to door to ruddy well make sure they do.”

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Advertiser: KP Snacks

Brand: Tyrrells


Global Marketing Controller, KP Snacks: Dan Winslet 

Tyrrells Marketing Manager, KP Snacks: Sarah Lawson 

UK Marketing Buyer, KP Snacks: Jessica Long 

Marketing Director, KP Snacks: Kevin McNair 


Creative Agency: St. Luke’s

Campaign Title: The Glorious Taste of Tyrrells

ECD: Richard Denney

Art Director: Joanne Boyle

Copywriter: Matt Harvery

Agency Producer: Jenny Busby

Agency Planner: Dan Hulse

Business Director: Laura Harris

Account Manager: Maisie La Costa


Director/Production Co: Apostle/St. Luke’s

Post Production 

Post-Production: Apostle/St. Luke’s

Animator: Jon Hubbard

Sound Design: Jungle Studios


Media Planning/Buying: Starcom

Genres: Dialogue

Categories: Food, Savoury Snacks

St Luke's, Mon, 15 Mar 2021 14:27:25 GMT