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Twofifteenmccann 'Remasters' Tattoos for Rerelease of Gears of War

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Agency launches two-part documentary across Xbox social channels shot by The Directors Bureau

Twofifteenmccann 'Remasters' Tattoos for Rerelease of Gears of War

Few franchises can boast the fan devotion of Gears of War. Gamers tattoo their bodies with permanent images and icons from the game more often for Gears than any other gaming property.

But the original Gears of War was released nine years ago, and given how tattoos fade over time there were many worn-looking pieces of body art in need of touching up. So, to celebrate the impending launch of the remastered Gears of War Ultimate Edition on August 25, twofifteenmccann teamed with Xbox to remaster the tattoos of the biggest and most dedicated Gears fans.

The program, dubbed Gears Ink, launched at E3 with an all-digital organic initiative beginning with a film that showcased four gamers having their tattoos remastered along with franchise co-creator Rod Fergusson going under the needle for the first time, matching the devotion of his fans.

In the weeks that followed Xbox social channels encouraged fans to share their own tattoos on Facebook or Twitter, offering a chance to have their own tattoos remastered. This was capped by an activation event and documented in an online video that debuted last week, depicting the winners receiving a tattoo remaster by legendary artist Steve Soto on the weekend of San Diego’s Comic-Con gathering.

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Post Production / VFX

Colourist: Dave Burghardt

Production Company

Director: Aaron Rose

DOP: Alex Disenhof

Executive Producer: Lisa Margulis

Head of Production: Elizabeth Minzes

Production Company: The Directors Bureau

Line Producer: Benjamin Gilovitz


Composer: Alex Sargent

Sound Mix: Joaby Deal


Edit Assistant: Max Holste

Edit Company: Beast

Editor: Tim Brooks

Executive Producer: Jon Ettinger

Producer: (Head of Production) Tracy Coleman

Creative Agency

Account Executive: (Assist) EmmaLee Branch

Account Management: Bryant Marcia

Art Director: Tor Kologlu

Business Affairs: Mary Beth Barney

Chief Creative Officer: Scott Duchon

Creative Agency: twofifteenmccann

Director of Integrated Production: Alex Spahr

Planner: Daniele Dominguez

Producer: Sarah Sweeney

Senior Art Director: Alper Kologlu

Strategy Director: Gabrielle Tenaglia

Associate Creative Director: Neil Bruce

Categories: Gaming, Sports and Leisure

McCann North America, Mon, 20 Jul 2015 08:48:24 GMT