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twofifteenmccann & MJZ for Nescafé

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VFX Studio a52 conjures up nostalgic 'Reminders'

twofifteenmccann & MJZ for Nescafé

 

What if you could take advantage of every opportunity you ever missed, all at once? The VFX team at a52 and Rock Paper Scissors editor Damion Clayton help Nescafé and twofifteenmccann explore this dazzling concept in a dreamlike 60-second spot. 
 
‘Reminders’ follows a young father and husband as he strolls past a brick alleyway filled with every flower he never smelled and a radiant sky beaming with every sunrise he never watched. The series of increasingly surreal visuals progresses towards a heart-warming conclusion. The spot is directed by Blue Source (Leigh Marlen) and produced by MJZ.
 
 
Credits
 
Client: Nescafé
Spot Title: “Reminders” :60 & :30
 
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Creative Director: James Robinson
Art Director: Nik Daum
Copywriter: James Robinson
Senior Producer: Brandon Romer
Director of Integrated Production: Alex Spahr / Tom Wright
Managing Director: Mike Parsons
Account Director: Zach Rubin
Account Supervisor: Juliana Mejia
 
Production Company: MJZ
Director: Blue Source (Leigh Marlen)
Director of Photography: Alejandro Martinez
Live Action Producer: Mark Hall
Production Designer: Roberto Bonelli
 
VFX Studio: a52
VFX Supervisor: Jesse Monsour
2D VFX Artist(s): Bruno Parenti, Steve Wolf,
Colorist: Paul Yacono
Associate Producer:
Producer: Daughn Godd Ward
Executive Producer: Jenn Sofio Hall, Megan Meloth
 
Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Ko Messiah
Producer: Toby Louie
Executive Producer: CL Weaver
 
Music Company: Human
EP: Millie Munro
Producer: Jonathan Sanford
Original Music: Human
 
Sound Design Company: 740
EP: Scott Ganary
 
Mixing Studio: Lime
Mixer: Joel Waters
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McCann LATAM, Wed, 09 Jan 2013 09:41:02 GMT