McCann North America
Fri, 16 Sep 2016 09:30:51 GMT
The definition of friendship and community has evolved with technology. Nowhere is this more apparent than in gaming. In online communities like Gears of War, your best friend could be someone who lives on the other side of the world, sharing your passions, your victories, and your defeats.
To introduce Gears of War 4, available 10/11/16, twofifteenmccann’s new online and social campaign, “Never fight Alone”, breaking September 15, builds on last year’s Gears Ink campaign. And just as Gears of War 4 is a game about brotherhood and camaraderie, the new work focuses on the stories of some of the game’s most dedicated fans, exploring their passion for the game and their loyalty to one another as they get tattoos of Gears iconography.
Supporting the campaign is a social engagement component on GearsInk.com that invites fans to submit their own #MyGearsMoment for a chance to win a tattoo like those featured in the video, Gears gifts and the chance to play online with Liam McIntyre (the voice of in-game hero JD Fenix) or a Gears of War Xbox One S.
Account Executive: Sam Brody
Account Supervisor: Bryant Marcia
Art Director: Ryan Carver
Business Affairs: Mary Beth Barney
Chief Creative Officer: Scott Duchon
Copywriter: Latasha Ewell
Creative Agency: twofifteenmccann
Director of Integrated Production: Alex Spahr
Director of Social Strategy: Gabrielle Tenaglia
Producer: Brandon Chen
Senior Producer: Kacey Hart
Strategy: Daniele Dominguez
Strategy Director: Brian Wakabayashi
Composer: Alex Sargent
Production Company: Duffy Williams
Production Manager: Lea Dunn
Editor: Duffy Williams