Two New Spots for iPhone 5

TBWA\Media Arts Lab has launched two new spots for the Apple iPhone 5. In ‘Turkey’, the phone’s ‘photostream’ technology, which allows users to share as many photos they want with the people they want, is highlighted in conjunction with the upcoming festive season.  ‘Orchestra’ demonstrates its sound-cancelling capability, which reads sounds from outside the phone and effectively cancels them out, meaning you don't have to shout down the phone. Clever stuff. View the spots below:

 

 

 

Credits

 

‘Turkey’

 

Agency: TBWA\Media Arts Lab

CCO: Duncan Milner

ECD: Eric Grunbaum

GCD: Chuck Monn, Chris Ribeiro

ACD/CW: Claire Morrisey

AD: Ren Toner

CW: Anna Kate Roche, Lonnie Elliott

 

Executive Producer: Eric Voegele

Agency Producers: Serena Auroux, RJ Pomeroy, Chris Shaw, Chelsea Larner, Katie McCain

 

Production Company: Green Dot Films

Director: Mark Coppos & Rebecca Baehler

DP: Fernando Cardenas

 

Editorial Company: Nomad Editing Company, Inc.

Editor: Jared Coller/Kevin Clark

 

Post Co: The Mill

Lead Flame Artist: Narbeh Mardirossian

Color Artist: Greg Reese

 

Music credits:

Artist: Rob Simonson 

Song: Original Composition 

 

‘Orchestra’

 

Agency: TBWA\Media Arts Lab

CCO: Duncan Milner

ECD: Eric Grunbaum

GCD: Chuck Monn, Chris Ribeiro

ACD/AD: Niraj Zaveri

ACD/CW: Brooks Jackson

AD: Ren Toner

CW: Lonnie Elliott

 

Executive Producer: Eric Voegele

Agency Producers: Serena Auroux, RJ Pomeroy, Chris Shaw, Chelsea Larner, Katie McCain

 

Production Company: Green Dot Films

Director: Mark Coppos & Rebecca Baehler, Alain Briere

DP: Fernando Cardenas, Igor Jadue-Lillo 

 

Editorial Company: Nomad Editing Company, Inc.

Editor: Jared Coller/Kevin Clark

 

Post Co: The Mill

Lead Flame Artist: Narbeh Mardirossian

Color Artist: Adam Scott

 

Music credits:

Artist: Rob Simonson 

Song: Falcon Hero (live)